Last year the Village at La Floresta in Brea, CA, and Laurel Elementary Magnet School of Innovation & Career Exploration, worked together on a unique Career Exploration partnership. This partnership is designed for students, alongside their teachers, to solve current real-world, industry problems.
In March 2018, students took a field trip to our center and were tasked with coming up with ideas for a potential kids’ club that would open in 2019 at the property. Students were then divided into three focus groups with that task at hand. One brainstormed names for the club, the second collaborated on activities the club would offer, and the third designed the club poster.
Once the results from the field trip were compiled, the students presented their findings at a Career Exploration Showcase. The presentation included visuals, listening stations, and the presentation of the proposed names.
The club — now known as ‘La Floresta Friends’ — will offer activities that encourage kids to be active and showcase their creativity. It will take place just above Oasis Plaza, with muralist Kelsey Montague’s wing mural serving as the backdrop. Kids will be able to participate in painting and cooking classes, sing-a-longs, music activities, and fitness exercises. All of the activities will incorporate a butterfly theme.
This has been a dream come true,” said John Mehigan, Regency Centers Senior Vice President, Senior Market Officer. “From the outdoor areas created by Regency’s internal design team to the merchants we handpicked, it is great to see all of these elements come together and create the environment and culture that allows this program to exist.
Starting in March, students and their parents can join La Floresta Friends. Members will receive emails on upcoming events and program instructions. New members will receive a laminated badge and branded promotional button based on students’ designs upon check in at the center's seasonal events. The kids’ club will be marketed via targeted social media, on-site marketing materials, promotional emails to our consumer database, and through communication channels with our partners in the school district.
Shopping center merchants can promote their businesses by providing kid-friendly sampling during events such as cookies and lemonade, or by hosting specific events including cooking demos, yoga for kids, and pet-related events.
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