--- title: Good Housekeeping and Amazon Launch Holiday Pop-Up at Mall of America description: Good Housekeeping recently launched GH Labs, an experiential holiday pop-up shop in partnership with Amazon. image: https://connect.regencycenters.com/hubfs/gh-lab-2.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Good Housekeeping and Amazon Launch Holiday Pop-Up at Mall of America [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) October 23, 2018 - [Tweet](https://twitter.com/share) From October 3 through December 30, fans of [Good Housekeeping](https://www.goodhousekeeping.com/) and [Amazon](https://www.amazon.com/) alike can add an exciting pop-up experience to their holiday shopping list. Situated in the shopper’s paradise also known as [Mall of America](https://www.mallofamerica.com/home) in Minneapolis, the 2,800 SF [GH Lab](https://www.mallofamerica.com/directory/19516) shop will feature 40 products from Good Housekeeping. Shoppers will be able to test out the products *before* scanning their respective QR code and purchasing them through an exclusive boutique found on Amazon.com. ![Rendering of GH Lab concept storefront with large windows showing merchandise displays in store](https://connect.regencycenters.com/hs-fs/hubfs/gh-lab-2.jpg?width=890&name=gh-lab-2.jpg)“Everything in the store has been carefully curated and vetted by GH experts,” said Jane Francisco, editor-in-chief of Good Housekeeping, according to [Digital Commerce 360](https://www.digitalcommerce360.com/2018/09/19/amazon-and-good-housekeeping-launch-a-pop-up-shop-for-the-holidays/). The variety of brands found in the lab include something for everyone — from [Microsoft](https://www.microsoft.com/en-us/) and [Dyson](https://www.dyson.com/en.html) to [Nespresso](https://www.nespresso.com/us/en/), [Samsung](https://www.samsung.com/us/) and [Instant Pot](https://instantpot.com/). Launched in 1909, the [Good Housekeeping GH Seal](https://www.goodhousekeeping.com/institute/about-the-institute/a22148/about-good-housekeeping-seal/) was created to provide consumers with a host of “tested and approved” products to meet the GH Institute’s standard of excellence. Today, each product that applies for the GH seal is held to the same standard, ensuring it performs effectively and lives up to what it claims. Learn more about Good Housekeeping's holiday pop-up [here](https://www.digitalcommerce360.com/2018/09/19/amazon-and-good-housekeeping-launch-a-pop-up-shop-for-the-holidays/). Photo credit: [Mall of America](https://www.mallofamerica.com/directory/19516) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jun 16 REI Joins Regency's Indigo Square in Mt. 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