From October 3 through December 30, fans of Good Housekeeping and Amazon alike can add an exciting pop-up experience to their holiday shopping list. Situated in the shopper’s paradise also known as Mall of America in Minneapolis, the 2,800 SF GH Lab shop will feature 40 products from Good Housekeeping. Shoppers will be able to test out the products before scanning their respective QR code and purchasing them through an exclusive boutique found on Amazon.com.
“Everything in the store has been carefully curated and vetted by GH experts,” said Jane Francisco, editor-in-chief of Good Housekeeping, according to Digital Commerce 360. The variety of brands found in the lab include something for everyone — from Microsoft and Dyson to Nespresso, Samsung and Instant Pot.
Launched in 1909, the Good Housekeeping GH Seal was created to provide consumers with a host of “tested and approved” products to meet the GH Institute’s standard of excellence. Today, each product that applies for the GH seal is held to the same standard, ensuring it performs effectively and lives up to what it claims.
Learn more about Good Housekeeping's holiday pop-up here.