---
title: Kohl's targets bargain hunters at new Off/Aisle stores
description: Off/Aisle's target is women who love to shop. There are fewer pieces of each item, so shopping is a hunt, and the store does not take returns,
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [Kohl's targets bargain hunters at new Off/Aisle stores](https://connect.regencycenters.com/blog/kohls-targets-bargain-hunters-at-new-off/aisle-stores)

 Written by [Jessica Sheard](https://connect.regencycenters.com/blog/author/jessica-sheard) | Apr 4

Kohl's Corp.'s new Off/Aisle store has a polished concrete floor, sleek lighting fixtures and a way of pricing merchandise that is very different from the Menomonee Falls retailer's traditional department stores.

No coupons or special discounts here. At Off/Aisle, everything has a "spot" price. Items with an orange circle on the tag are $4; items with a blue circle, $6. Prices range from $4 to $70, most on the lower end of that scale.

Kohl's opened its first Off/Aisle store in New Jersey in June. The two Milwaukee-area stores — in Wauwatosa at the Mayfair Collection and on Sunset Drive in Waukesha — are its second and third.

"It's very different from a typical Kohl's store," said Rick Schepp, chief administrative officer of Kohl's. "It doesn't have all the fancy fixtures, and the values you'll find here are deep and compelling."

*This is an excerpt from an article posted on JSonline.com. For complete article, [click here.](http://www.jsonline.com/business/kohls-targets-bargain-hunters-at-new-offaisle-stores-b99691842z1-373003031.html)*

[View full post](https://connect.regencycenters.com/blog/kohls-targets-bargain-hunters-at-new-off/aisle-stores)

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