Learn About East San Marco's Merchant Lineup ft. Gemma Fish + Oyster

Things are ramping up at Regency’s East San Marco development in Jacksonville, FL, with a variety of exciting new merchants recently signed — in addition to Publix and Publix Liquors. From a new, local seafood concept and a hip coffee shop, to a boutique fitness staple and more, read on to learn more about what to expect from historic San Marco’s most anticipated shopping center, which is slated to begin opening later this Fall.

Gemma Fish + Oyster

This newly announced fresh seafood concept’s flagship location will open its doors at East San Marco’s prominent two-story corner building in Spring 2023. Owned by husband and wife duo, Mike and Brittany Cooney — who also own Ember & Iron in St. Johns County — the restaurant will offer 6,500 SF of space, with rooftop seating to boot.


While we knew there was a need for an oyster bar in the area, we wanted to make sure Gemma appealed to a variety of tastes, so there will be plenty of options outside of the 6-8 types of oysters we’ll offer daily, including things like steaks and pork chops” said Brittany Cooney, Co-Owner.


According to Cooney, Gemma will be elegantly decorated with a jewel-toned color palette, and feature a 30-seat, private glass-encased dining and event space for community gatherings. Guests can expect more “seasonal and worldly” fares, and less Southern-style fried seafood.

Our experience working with Regency has been better than we could have imagined, and after seeing the renderings for East San Marco, I knew in my heart that we had to open there,” she said.
Gemma is slated to open in Spring 2023.

Orangetheory Fitness

This heart-rate based HIIT total-body group workout studio combines science, coaching, and technology to guarantee maximum results from the inside out. OTF’s local franchisee owns and operates nine locations in the North Florida area, while the concept at-large boasts more than 1,300 locations throughout 50 states and 23 countries.

Crumbl Cookies

The nation's fastest-growing gourmet cookie company, Crumbl is known for its cult-favorite rotating menu of uniquely delicious cookies, inspired by popular flavors, foods, and desserts of all kinds — in addition to its beloved, award-winning milk chocolate chip cookie, which has been on its menu since day one.

St. Johns Eye Associates (SJEA)

Home to highly trained optometrists and approachable staff, St. Johns Eye Associates offers cutting edge technology and a personalized approach to eye care, including comprehensive eye exams, eye disease diagnosis and treatment, and contact lenses — making them the go-to choice for local families for years.

Foxtail Coffee Co.

Specializing in roasting the freshest coffee from all over the world using state-of-the-art equipment, Foxtail provides a welcoming atmosphere that shifts the way people think of coffee, one cup at a time. Founded in Orlando, FL in 2016, the rapidly growing concept has more than 34 locations, and plans to develop across the rest of North Florida over a multi-year strategy.

There’s still room for an additional local, national, or brand new concept to join the East San Marco shopping center, with one unit still available for lease. This restaurant space offers 3,599 SF and features patio seating.

For more information and leasing opportunities, contact EricApple@RegencyCenters.com.