---
title: Master & Dynamic Opened First Pop-up Shop in NYC for the Holidays
description: Master & Dynamic Opened First Pop-up Shop in NYC for the Holidays
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [Master & Dynamic Opened First Pop-up Shop in NYC for the Holidays](https://connect.regencycenters.com/blog/master-dynamic-opened-first-pop-up-shop-in-nyc-for-the-holidays)

 Written by [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) | Jan 22

Master & Dynamic, a luxury audio brand founded by entrepreneur Jonathan Levine in 2014, recently opened its first pop-up shop—giving New York City shoppers a unique opportunity to experience its new Greene Street Collection. Levine’s son, an aspiring DJ, was the inspiration behind the brand.

Using [Storefront](http://www.thestorefront.com) to engage with Master & Dynamic’s active online community, the pop-up occupied 700 SF of space in NYC’s popular Nolita neighborhood from November 30 through December 24, 2017. Headphones start at $299 and are upwards of $1,000, and earphones start at $129. Designed with camouflage décor to complement the Green Street Collection’s olive and camouflage headphone design, the pop-up enabled customers to experience the company’s quality sound products including the new 35-pound Sir David Adjayes-designed concrete and wireless speaker unit which retails for $1,800.

In addition, Master & Dynamic energized its base on social media with appealing Instragram posts that invited customers to experience the #FutureOfRetail in one of the most bustling holiday communities in the country.

CMO Matthew Lloyd, credited with conceiving the pop-up, explains that the retail store served as a test of brick-and-mortar strategy while honoring the city that “continues to inspire, fuel, and nurture” the brand.  [Read more here.](https://blog.thestorefront.com/luxury-headphones-brand-master-dynamic-opens-its-first-retail-pop-up-in-the-city-that-inspired-it-all-new-york/)

*Photo Credit: Master & Dynamic*

[View full post](https://connect.regencycenters.com/blog/master-dynamic-opened-first-pop-up-shop-in-nyc-for-the-holidays)

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