---
title: Natural Pawz Coming to Market at Round Rock – First in Austin, TX
description: <p>Natural Pawz is a first-class operator within the Regency portfolio. We've had a wonderful opportunity to build a relationship with this retailer and assist with its expansion strategy, including the move into the Austin market. In 2005, Natural Pawz joined our retail line-up at Sterling Ridge Village Center  and has since expanded into 17 locations throughout Texas, including our Woodway Collection and the soon to open store in the Market at Round Rock.</p>
image: https://connect.regencycenters.com/hs-fs/file-3716954303-jpg/blog-files/natural-pawz-interior-copy-600x338.jpg
---

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# Natural Pawz Coming to Market at Round Rock – First in Austin, TX

[Stephanie Parisi](https://connect.regencycenters.com/blog/author/stephanie-parisi)

[Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) September 3, 2015

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> "[Natural Pawz](http://naturalpawz.com/) is a first-class operator within the Regency portfolio. We've had a wonderful opportunity to build a relationship with this retailer and assist with its expansion strategy, including the move into the Austin market. In 2005, Natural Pawz joined our retail line-up at [Sterling Ridge Village Center](http://www.regencycenters.com/retail-space/tx/the-woodlands/sterling-ridge-village-center#.Vede-dNVhBc) and has since expanded into 17 locations throughout Texas, including our [Woodway Collection](http://www.regencycenters.com/retail-space/tx/houston/woodway-collection#.VedfE9NVhBc) and the soon to open store in the [Market at Round Rock](http://www.regencycenters.com/retail-space/tx/round-rock/market-at-round-rock#.VedfNNNVhBc)." – Erik Tompkins, Director of Property Operations, Central Region.

[![Natural Pawz interior of store with items on display](https://connect.regencycenters.com/hs-fs/file-3716954303-jpg/blog-files/natural-pawz-interior-copy-600x338.jpg?width=600&height=338&name=natural-pawz-interior-copy-600x338.jpg)](https://connect.regencycenters.com/hs-fs/file-3716954303-jpg/blog-files/natural-pawz-interior-copy-600x338.jpg)

*Original article published on Pet Product News*

Even by Texas standards, Natural Pawz has been wildly successful, with the pet retailer opening its 17th store—and first one outside of the Houston area—in the Central Texas town of Round Rock on Sept. 19.

The Round Rock store’s grand opening will include prizes for guests, free pet treats, and discounts on pet food, toys and more.

Promoting its arrival in Central Texas, the Natural Pawz Treat Truck will hit the streets of Round Rock and Austin in September.

“We think of ourselves as your neighborhood pet store, and we look forward to opening more stores in neighborhoods all around Austin,” said Biff Picone, who along with wife Nadine Joli-Coeur founded Natural Pawz in 2005 in the Houston area.

“Our team at Natural Pawz is ready to serve our friends and pet parents in Round Rock and throughout Central Texas,” Picone added.

Natural Pawz is known as “the health food store for pets,” with each location equipped with freezers and fridges and selling dry, canned and raw lines of dog and cat foods plus treats, general pet supplies, cleaning products, holistic herbs and supplements.

Natural Pawz is a three-time winner of the Retailer of the Year Award from Pet Product News International.

[Click here](http://www.petproductnews.com/News/Natural-Pawz-to-Open-Austin-Store-First-Outside-Houston/) to view full article published by *Pet Product News*.

 

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