--- title: Peet's sees U.S. premium coffee demand soaring, driven by millennials description:

Millennial consumers are driving a shift in coffee consumption away from traditional economy brands and toward pricier, higher-quality beans, the chief executive officer of Peet's Coffee said in an interview.

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"We're seeing now a whole generation of millennials. They're coming into their own as coffee drinkers," Dave Burwick, Peet's chief executive officer, said in an interview last week. "They're the ones who are choosing better coffee right out of the gate." But premium, higher-priced brands like Starbucks and Dunkin Donuts grew 11 percent and 5 percent, respectively, during that period. Peet's, which prices its products 10 percent to 12 percent above Starbucks, saw the highest growth of any major coffee brand over the period, at 22 percent. For complete article on Reuters.com, please [click here.](http://www.reuters.com/article/2015/08/26/us-usa-coffee-premium-idUSKCN0QV2KP20150826) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hs-fs/hub/1624561/file-3716954133.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Parisi", "url" : "https://connect.regencycenters.com/blog/author/stephanie-parisi" }, "dateModified" : "2025-01-04T19:19:37.702Z", "datePublished" : "2015-09-10T09:02:02.000Z", "headline" : "Peet's sees U.S. premium coffee demand soaring, driven by millennials", "image" : [ "https://connect.regencycenters.com/hs-fs/file-3716954133-jpg/blog-files/cafe-la-fortuna-600x387.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/peets-sees-u-s-premium-coffee-demand-soaring-driven-millennials/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```