---
title: Retailers continue push for PIN use on new credit cards
description: <p>The Oct. 1 deadline for retailers to be ready to process new, more secure EMV chip-enabled cards has come and gone, but many retailers are pushing for further modification to point-of-sales systems that would allow customers to use personal identification numbers when they check out.</p>
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [Retailers continue push for PIN use on new credit cards](https://connect.regencycenters.com/blog/retailers-continue-push-pin-use-new-credit-cards/)

 Written by [Jessica Sheard](https://connect.regencycenters.com/blog/author/jessica-sheard) | Nov 8

### Dive Brief:

- The Oct. 1 deadline for retailers to be ready to process new, more secure EMV chip-enabled cards has come and gone, but many retailers are pushing for further modification to point-of-sales systems that would allow customers to use personal identification numbers when they check out.
- The yet more secure addition of PINs, which is standard in Europe and elsewhere, is considered ideal by cyber-security experts, but banks have [resisted](http://www.retaildive.com/news/visa-claims-new-emv-cards-dont-need-pins/406668/) their use because they say they don’t add that much more protection, and consumers won’t want the hassle.
- Nevertheless, Target and Wal-Mart have decided to unilaterally have their own store credit cards PIN-enabled, as have [some smaller banks](http://http://www.retaildive.com/news/the-emv-deadline-is-here-just-how-secure-are-the-new-chip-cards/406542/), while other retailers, like Macy’s, are sticking with chip and signature only. Yet others, like J.C. Penney, haven’t begun processing the new cards at all.

For complete article on RetailDive.com, [click here.](http://www.retaildive.com/news/retailers-continue-push-for-pin-use-on-new-credit-cards/408476/)

[View full post](https://connect.regencycenters.com/blog/retailers-continue-push-pin-use-new-credit-cards/)

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