Southpark at Cinco Ranch welcomed Smoosh Cookies to the Katy, TX-based development with a soft opening event August 5 followed by a packed grand opening on August 10. The uniquely delicious ice cream sandwich shop had a line of happy customers out the door, anxiously awaiting the opportunity to get their hands on one of the local, fan-favorite frozen treats.
The origin story of SMOOSH begins in a big teal truck on the streets of Houston, Texas and has since blossomed into the growing franchise it is today. Founder Jay Reyes’ inspiration for the concept came from a combination of his own sweet tooth and his grandmother’s passed-down passion for baking. An innovative entrepreneur with a love for the sweeter things in life, Jay had the idea to compliment his favorite childhood dessert — the simple yet decadent freshly baked chocolate chip cookie — with high quality ice cream and toppings.
The opening marks the concept’s second brick-and-mortar location, with more locations projected to follow. Serving up decadent and colorful ice cream sandwiches, Smoosh is known for its customizable, assembly line style setup, which allows customers to first select their cookie flavor and ice cream flavor, before picking a topping selection to fit every taste and craving. Additional sweet tooth menu favorites include cookies by the dozen (or half-dozen), ice cream floats, sundaes, splits and milkshakes.
Saturday's grand opening completely exceeded our team’s expectations, with a crazy long line out the door, even in the blazing Houston Summer sun," said Lauren Heimann, Senior Leasing Agent. "We’re excited about the Smoosh concept because it’s not only a super unique and creative business venture, but because the product is actually somehow even tastier than it looks. There is so much local buzz surrounding this new addition to the community — and for good reason!
Smoosh is a natural addition to Southpark at Cinco Ranch, joining neighboring retailers and eateries including Kroger, Petco, Pei Wei Asian Kitchen and Center Court Pizza and Brew. Regency Centers is thrilled to welcome Smoosh to its portfolio and looks forward to seeing its growth and expansion in the Houston community and beyond.
This development is the perfect location for Smoosh — from the demographics in the area, to the warm, sunny weather and the overwhelming residential foot traffic,” said Tony Pattio, Smoosh Franchisee, Southpark at Cinco Ranch. “Not to mention the proximity to other awesome retailers like Kroger and the convenience of the nearby Westpark tollway. The reception from our local community has been amazing, and we couldn’t imagine a more perfect location.