--- title: "Food Truck to Brick-and-Mortar: Smoosh Cookies Arrives in Houston" description: Houston's Southpark at Cinco Ranch community welcomes Smoosh Cookies to the development with a well attended grand opening celebration. image: https://connect.regencycenters.com/hubfs/image008-2.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Food Truck to Brick-and-Mortar: Smoosh Cookies Arrives in Houston [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) August 14, 2019 - [Tweet](https://twitter.com/share) [Southpark at Cinco Ranch](https://www.regencycenters.com/property/detail/60603/Southpark-at-Cinco-Ranch) welcomed [Smoosh Cookies](https://www.smooshcookies.com/) to the Katy, TX-based development with a soft opening event August 5 followed by a packed grand opening on August 10. The uniquely delicious ice cream sandwich shop had a line of happy customers out the door, anxiously awaiting the opportunity to get their hands on one of the local, fan-favorite frozen treats. ![The community lined up opening day at Smoosh Cookies](https://connect.regencycenters.com/hs-fs/hubfs/image006.jpg?width=4032&name=image006.jpg) The origin story of SMOOSH begins in a big teal truck on the streets of Houston, Texas and has since blossomed into the growing franchise it is today. Founder Jay Reyes’ inspiration for the concept came from a combination of his own sweet tooth and his grandmother’s passed-down passion for baking. An innovative entrepreneur with a love for the sweeter things in life, Jay had the idea to compliment his favorite childhood dessert — the simple yet decadent freshly baked chocolate chip cookie — with high quality ice cream and toppings.  ![Smoosh Mini M&M ice cream sandwich closeup image](https://connect.regencycenters.com/hs-fs/hubfs/71033145_2405203062932968_5113612440851972096_n.jpg?width=954&name=71033145_2405203062932968_5113612440851972096_n.jpg) The opening marks the concept’s second brick-and-mortar location, with more locations projected to follow. Serving up decadent and colorful ice cream sandwiches, Smoosh is known for its customizable, assembly line style setup, which allows customers to first select their cookie flavor and ice cream flavor, before picking a topping selection to fit every taste and craving. Additional sweet tooth menu favorites include cookies by the dozen (or half-dozen), ice cream floats, sundaes, splits and milkshakes. !['I Smoosh You So Much' wall mural inside Smoosh Cookies](https://connect.regencycenters.com/hs-fs/hubfs/image007.jpg?width=1000&name=image007.jpg) > ![Lauren Heimann Leasing Agent Headshot](https://connect.regencycenters.com/hs-fs/hubfs/2668-full-1.jpg?width=190&name=2668-full-1.jpg)Saturday's grand opening completely exceeded our team’s expectations, with a crazy long line out the door, even in the blazing Houston Summer sun," said [Lauren Heimann](https://www.regencycenters.com/employee/2668/Lauren-Heimann), Senior Leasing Agent. "We’re excited about the Smoosh concept because it’s not only a super unique and creative business venture, but because the product is actually somehow even tastier than it looks. There is so much local buzz surrounding this new addition to the community — and for good reason! ![Smoosh Cookie beaver mascot floor mural](https://connect.regencycenters.com/hs-fs/hubfs/20190716_114117_resized.jpg?width=2016&name=20190716_114117_resized.jpg) Smoosh is a natural addition to Southpark at Cinco Ranch, joining neighboring retailers and eateries including [Kroger](https://www.kroger.com/), [Petco](https://www.petco.com/), [Pei Wei Asian Kitchen](https://www.peiwei.com/) and [Center Court Pizza and Brew](http://ccpizzabrew.com/index.html). Regency Centers is thrilled to welcome Smoosh to its portfolio and looks forward to seeing its growth and expansion in the Houston community and beyond. ![Smoosh counter service ordering system and digital menus](https://connect.regencycenters.com/hs-fs/hubfs/image008-2.jpg?width=4020&name=image008-2.jpg) > ![Headshot of Tony Pattio, Smoosh Owner](https://connect.regencycenters.com/hs-fs/hubfs/12654372_10205819936481914_4491730908134774209_n.jpg?width=190&name=12654372_10205819936481914_4491730908134774209_n.jpg)This development is the perfect location for Smoosh — from the demographics in the area, to the warm, sunny weather and the overwhelming residential foot traffic,” said Tony Pattio, Smoosh Franchisee, Southpark at Cinco Ranch. “Not to mention the proximity to other awesome retailers like Kroger and the convenience of the nearby Westpark tollway. The reception from our local community has been amazing, and we couldn’t imagine a more perfect location. ![Smoosh Cookie Trio against teal wall](https://connect.regencycenters.com/hs-fs/hubfs/69694827_2372429159543692_8159815620423057408_n.jpg?width=824&name=69694827_2372429159543692_8159815620423057408_n.jpg) Learn more about Smoosh [here](https://www.smooshcookies.com/). ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Mar 05 CoStar Names Six Regency Employees to 2024 Annual Power Broker List](https://connect.regencycenters.com/blog/2024-annual-power-broker-list) [Apr 18 Regency’s Baybrook East Wins 2024 Houston Business Journal Landmark Award in Retail](https://connect.regencycenters.com/blog/baybrook-east-houston-business-journal-landmark-award) [Aug 30 Regency's Baybrook East Phase II Breaks Ground with CDC Houston and Arch-Con](https://connect.regencycenters.com/blog/baybrook-east-joint-announcement-cdc-arch-con) [May 22 Jeni's Splendid Ice Cream Truck Makes Stop at Jacksonville's Mandarin Landing](https://connect.regencycenters.com/blog/jenis-splendid-ice-cream-stops-at-jacksonvilles-mandarin-landing) [Jul 26 Fresh Look Stories, Summer 2018](https://connect.regencycenters.com/blog/fresh-look-stories-summer-2018) [Apr 01 Jagalchi Korean Market Debuts at Regency's Serramonte Center in Daly City, CA](https://connect.regencycenters.com/blog/jagalchi-regencys-serramonte-center) [Mar 27 Gregory’s Coffee & Shake Shack Join Glenwood Green in Old Bridge, NJ](https://connect.regencycenters.com/blog/gregorys-coffee-shake-shack-glenwood-green) [Jul 24 Mendocino Farms To Launch First Drive-Thru Concept at Scripps Ranch Marketplace](https://connect.regencycenters.com/blog/mendocino-farms-first-drive-thru-concept-scripps-ranch-marketplace) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) [Jul 18 Sweet New Flavors Are Coming Soon to Regency's San Diego Market](https://connect.regencycenters.com/blog/sweet-new-flavors-coming-soon-to-regencys-san-diego-market) [Oct 21 Day & Night Cereal Bar Opens at Sutton Square in Raleigh, NC](https://connect.regencycenters.com/blog/day-night-cereal-bar-sutton-square-raleigh) [Sep 01 Mini Bar Donuts to Join Regency's Fleming Island Shopping Center](https://connect.regencycenters.com/blog/mini-bar-fleming-island) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - 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