Originally posted on Starbucks.com
SEATTLE, July 21, 2015 – Starbucks Coffee Company (NASDAQ: SBUX) today announced an elevated digital news experience for the Starbucks® mobile app, the result of an expanded relationship with The New York Times Company (NYSE: NYT) which publishes one of the most widely-read and authoritative news publications in the world. As part of the agreement, The New York Times top news of the day as well as a selection of other articles addressing key social, political and economic issues will be available for free via the Starbucks® mobile app for the 10 million My Starbucks Rewards® loyalty members. These customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.
“We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, chairman and ceo of Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life. We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.”
Click here to read full press release on Starbucks.com.
