--- title: Target bets on the smart home with new futuristic 'Open House' lab description:

Your future smart home could be brought to you by... Target? Yes, Target. The retailer opened the doors of an experimental space, called Open House, in San Francisco Thursday. The Open House is completely dedicated to showcasing and selling smart home devices.

image: https://connect.regencycenters.com/hs-fs/file-3691067721-jpg/blog-files/target-open-house-600x337.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Target bets on the smart home with new futuristic 'Open House' lab [Stephanie Parisi](https://connect.regencycenters.com/blog/author/stephanie-parisi) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) July 14, 2015 - [Tweet](https://twitter.com/share) *Originally published on mashable.com* [![Two men looking at a futuristic-looking display in Target's Open House concept store](https://connect.regencycenters.com/hs-fs/file-3691067721-jpg/blog-files/target-open-house-600x337.jpg?width=600&height=337&name=target-open-house-600x337.jpg)](https://connect.regencycenters.com/hs-fs/file-3691067721-jpg/blog-files/target-open-house-600x337.jpg) *Image credit: Target* Your future smart home could be brought to you by... Target? Yes, Target. The retailer opened the doors of an experimental space, called Open House, in San Francisco Thursday. The Open House is completely dedicated to showcasing and selling smart home devices. The store, which the company describes "part retail space, part lab," allows customers to interact with dozens of connected home products. The 3,500-square-foot space, adjacent to one of the company's normal retail stores, looks more like a futuristic Apple Store than a Target. One side of the Open House has rows of products, mounted on custom-made interactive displays that activate when someone approaches. Read full story, *Target bets on the smart home with new futuristic 'Open House' lab*, on [mashable.com](http://mashable.com/2015/07/10/target-open-house/?utm_content=buffer44db3). ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hs-fs/hub/1624561/file-3691067721.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Parisi", "url" : "https://connect.regencycenters.com/blog/author/stephanie-parisi" }, "dateModified" : "2025-01-04T18:24:24.800Z", "datePublished" : "2015-07-14T10:30:09.000Z", "headline" : "Target bets on the smart home with new futuristic 'Open House' lab", "image" : [ "https://connect.regencycenters.com/hs-fs/file-3691067721-jpg/blog-files/target-open-house-600x337.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/target-bets-smart-home-new-futuristic-open-house-lab/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```