---
title: Target Revamps Stores To Attract Millennial Shoppers
description: Target Revamps Stores To Attract Millennial Shoppers
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [Target Revamps Stores To Attract Millennial Shoppers](https://connect.regencycenters.com/blog/target-revamps-stores-to-attract-millennial-shoppers)

 Written by [Jessica Sheard](https://connect.regencycenters.com/blog/author/jessica-sheard) | Mar 16

With so much focus on e-Commerce today, brick-and-mortar strategies can fall through the cracks. But only 15% of consumers opt to shop exclusively online, according to a survey from [Forrester and RetailNext](http://retailnext.net/benchmark/real-time-data-drives-the-future-of-retail/). So even though e-Commerce sales are soaring, retailers should also continue to focus on improving the in-store experience.

Creating a unique shopping experience in brick-and-mortar stores and figuring out ways to keep customers coming back is no easy feat. Identifying strengths and weaknesses is a great place to start. For example, even though Target experienced 34% e-Commerce growth and 1.9% growth of in-store sales in Q4 2015, the retailer recognized the need to improve aspects of the brick-and-mortar store experience.

With a focus on motivating shoppers to stay in-store longer and return to shop again, Target will be working on the following strategies:

- Improving merchandising and supply chain efficiencies;
- Updating its appeal to Millennials; and
- Revamping store layout and design.

*This is an excerpt from an article on RetailTouchPoints.com.  For complete article, [click here.](http://www.retailtouchpoints.com/features/trend-watch/target-s-store-revamp-aims-to-attract-millennials)*

[View full post](https://connect.regencycenters.com/blog/target-revamps-stores-to-attract-millennial-shoppers)

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