TJX Plots New Home Decor Chain Concept

Pointing to the strength of its HomeGoods stores unit, TJX Cos. CEO Ernie L. Herrman said Wednesday the company is poised to launch a second home decor concept. “Our customers are passionate about HomeGoods, and we are confident they will love our new home concept too.” TJX added that HomeGoods could eventually span 1,000 stores nationwide, not including the new U.S. home concept.

A couch covered in decorative pillows with two large wooden chess pieces in front of it.

Herrman declined to name the concept or divulge many concrete details, but said TJX “will [strive] to differentiate these two U.S. home concepts to encourage customers to shop both stores” by offering merchandise not found at HomeGoods stores

Herrman added that TJX will open four of the new U.S. home stores this year, as well as 81 new HomeGoods stores nationwide.

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