--- title: TJX Plots New Home Decor Chain Concept description: TJX plots new home decor chain concept, HomeGoods expansion image: https://connect.regencycenters.com/hubfs/36ae8a28b035f9e115a0bf9cc02410b6.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # TJX Plots New Home Decor Chain Concept [Industry News](https://connect.regencycenters.com/blog/author/industry-news) February 27, 2017 - [Tweet](https://twitter.com/share) Pointing to the strength of its HomeGoods stores unit, TJX Cos. CEO Ernie L. Herrman said Wednesday the company is poised to launch a second home decor concept. “Our customers are passionate about HomeGoods, and we are confident they will love our new home concept too.” TJX added that HomeGoods could eventually span 1,000 stores nationwide, not including the new U.S. home concept. ![A couch covered in decorative pillows with two large wooden chess pieces in front of it](https://connect.regencycenters.com/hs-fs/hubfs/36ae8a28b035f9e115a0bf9cc02410b6.jpg?width=640&name=36ae8a28b035f9e115a0bf9cc02410b6.jpg "36ae8a28b035f9e115a0bf9cc02410b6.jpg") Herrman declined to name the concept or divulge many concrete details, but said TJX “will \[strive\] to differentiate these two U.S. home concepts to encourage customers to shop both stores” by offering merchandise not found at HomeGoods stores Herrman added that TJX will open four of the new U.S. home stores this year, as well as 81 new HomeGoods stores nationwide. *This is an excerpt only from [this full article](http://www.retaildive.com/news/tjx-plots-new-home-decor-chain-concept-homegoods-expansion/436741/) posted on RetailDive.com* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Nov 27 New Merchants at The Crossing Clarendon Expand Center’s Dining, Retail Offerings](https://connect.regencycenters.com/blog/new-merchants-at-the-crossing-clarendon-expand-centers-dining-retail-offerings) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper) [Jun 13 Eddie Bauer and PacSun to Join Same Operating Company](https://connect.regencycenters.com/blog/golden-state-capital-unveils-operating-company-pseb-group) [Jun 12 Target Introduces New "Made by Design" Home Brand](https://connect.regencycenters.com/blog/target-goes-back-to-its-roots-with-made-by-design-home-brand) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/36ae8a28b035f9e115a0bf9cc02410b6.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2025-01-14T20:22:07.018Z", "datePublished" : "2017-02-27T18:01:00.000Z", "headline" : "TJX Plots New Home Decor Chain Concept", "image" : [ "https://connect.regencycenters.com/hubfs/36ae8a28b035f9e115a0bf9cc02410b6.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/tjx-plots-new-home-decor-chain-concept", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```