@RegencyCenters Blog

PlaceIQ taps MasterCard shopper insights to beef up location data

PlaceIQ, a provider of location-based intelligence technology, announced that it is partnering with MasterCard's Advisors professional services arm to access to the credit card giant's audience and transaction data.

PlaceIQ's location intelligence platform uses opt-in methods to gather information from more than 10 billion location-enabled data points daily. It now can bring in aggregated, anonymous MasterCard shopping insights on segments including retail, automotive, CPG, dining, travel and others to help companies craft media strategies as well as audience activation and measurement efforts.

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