When we created Winter Wonderland at Phillips Place we did so with the intent to deliver a special environment by uniquely accentuating the holiday season. Partnering with a number of causes, including Toys for Tots and Share the Warmth, we were able to connect with the community by delivering thousands of toys and dollars — spreading the holiday cheer to those in need. These efforts were recognized and honored by the International Council of Shopping Centers for the work and creativity that we put into the event, and were overjoyed with the feedback we got from our neighbors and attendees.
It would seem there are just as many articles about how to use Pokémon GO for retail as there are Pokémon GO players. The augmented reality game featuring a wide assortment of colorful pocket monsters (hence the name), has exploded in popularity since its recent launch. If you are a small business owner, store manager, or property manager then this is good news for you, too.