Why Urban Outfitters is buying a pizza chain

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Dive Brief:

  • Urban Outfitters Monday said it will acquire The Vetri Family group of restaurants, including its popular Pizzeria Vetri, a Philadelphia-based chain of Italian restaurants.
  • The Vetri restaurant group was co-founded and run by Italian-trained award-winning chef Marc Vetri. Vetri himself and the pizzeria have been flagged by Food and Wine magazine as among the best in America.
  • Urban Outfitters shares were down after the announcement, but some analysts see the move as a smart one considering the appeal of eating out these days

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