---
title: Whole Foods Market Launches Mini Mushroom Farm at Chimney Rock in Bridgewater, NJ
description: Whole Foods Market in Bridgewater, NJ is implementing a mini mushroom farm in partnership with Smallhold, an emerging Brooklyn-based company that implements mini farms across a variety of restaurants.
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [Whole Foods Market Launches Mini Mushroom Farm at Chimney Rock in Bridgewater, NJ](https://connect.regencycenters.com/blog/whole-foods-and-smallhold-roll-out-mini-mushroom-farm-)

 Written by [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) | Apr 10

At the forefront of sustainable commercial food supply, [Whole Foods Market](http://www.wholefoodsmarket.com/) is constantly rolling out fresh, new ways to change the game. Enter Whole Foods' newest addition to their 50,000 SF Bridgewater, NJ store at Regency's [Chimney Rock](https://www.regencycenters.com/property/detail/60786/Chimney-Rock): a mini mushroom farm. Spearheaded by [Smallhold](https://www.smallhold.com/), an emerging Brooklyn-based company that implements mini farms across a variety of restaurants, the farm will produce upwards of 120 pounds of mushrooms each week for Whole Foods — its first official retail partner.

Initially grown in nearby farms, the mushrooms are delivered to the market at their final growth stage, enclosed in a glass case and displayed along a produce wall. With a glowing light that is sure to captivate the eyes of passersby, Smallhold’s vertical farm unit resembles that of a fish tank.

As stated in Supermarket News, “This is a direction that not just produce, but food in general is moving,” said Adam DeMartino, co-founder and COO of Smallhold. “There's definitely a renewed focus on healthy produce, there's definitely a desire for local, but we need to make that affordable. And basically, that's what we offer. In addition, \[you get\] the marketing value of having produce grown on-site.”

Learn more [here](http://www.supermarketnews.com/produce-floral/new-whole-foods-cultivates-mini-mushroom-farm-produce-section).

Photo Credit: [Supermarket News](http://www.supermarketnews.com/produce-floral/new-whole-foods-cultivates-mini-mushroom-farm-produce-section)

[View full post](https://connect.regencycenters.com/blog/whole-foods-and-smallhold-roll-out-mini-mushroom-farm-)

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