10 Incredible SoulCycle Facts Revealed In Its IPO Filing

soulcycle store front with clothing rack featuring items for purchase

SoulCycle's nationwide takeover is kicking into even higher gear, with a plan for 250+ US studios. "Since opening our first studio in 2006, we have expanded significantly and as of March 31, 2015, operate 38 studios across seven metropolitan areas. We believe there is significant whitespace to continue expanding in both existing and new US markets, with both urban and suburban locations and a long-term opportunity to grow our current SoulCycle domestic footprint to at least 250 studios."

SoulCycle riders are incredibly loyal. In 2015 alone, there's been 934,500 rides, 25,641 classes, and 10,378 rides per day.

SoulCycle communicates a ton with its riders outside of classes. "As part of our hospitality-focused culture, we maintain continual dialogue with our riders through our 'Your Soul Matters' team, responding to 50,000 rider emails annually, and our Twitter feed, which primarily consists of conversations: riders actively reaching out and receiving an immediate response in real-time."

The press can't stop writing about SoulCycle. "In 2014, SoulCycle had over 10,000 unsolicited print and online press placements across local and national news outlets, including publications ranging from The New York Times and The Wall Street Journal to current events and fashion periodicals such as Vanity Fair and Vogue."

The company believes that the sky is the limit in terms of adding new riders: "We do not have a target demographic because at SoulCycle, ANYONE can be an Athlete, a Legend, a Warrior, a Renegade or a Rockstar. It is the place people come, regardless of their age, athletic ability, size, shape, profession or personality, to connect with their best selves."

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