Best Buy to open shops inside of Macy's stores

Originally published by Retailwire.com

During Best Buy's second quarter earnings call, CEO Hubert Joly pointed to vendor relationships, specifically store-within-a-store concepts, as one of the key advantages that has helped the retailer increase same-store sales in the U.S. for four straight quarters. Now, it seems, the chain is such a believer in the store-within-a-store strategy that it sought out and reached a deal to open its own branded shops inside of 10 Macy's locations in time for the Christmas selling season.

The shops, each about 300 square feet, will be staffed by Best Buy personnel and feature Samsung smartphones, tablets and smart watches as well as a variety of audio devices and accessories from a variety of brand manufacturers.

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