A slew of new and growing brands are racing to set up shops across the United States, competing for shoppers who run, do yoga, and brunch in their sports bra-crop tops. (Case in point: Sweaty Betty, Lole, and Athleta have all opened stores in New York City's key shopping area of Soho within the past two years, where Lululemon was once the main activewear destination for women.)
\nTo give you the lay of the legging landscape, we pulled together everything you need to know about the big deal brick-and-mortar plans of five major players in the women's athleisure space, and the stores they're opening from Malibu to Greenwich, CT—and near you.
" image: https://connect.regencycenters.com/hs-fs/file-3714635832-jpg/blog-files/yoga-brick-and-mortar-600x330.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [](https://www.regencycenters.com/) [ Properties](https://www.regencycenters.com/properties)  Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # The brick-and-mortar battle to become the next Lululemon [Stephanie Parisi](https://connect.regencycenters.com/blog/author/stephanie-parisi) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) September 22, 2015 - [Tweet](https://twitter.com/share) ** *Originally published on Well+Good* A slew of new and growing brands are racing to set up shops across the United States, competing for shoppers who run, do yoga, and brunch in their [sports bra-crop tops](http://wellandgood.com/2015/06/11/9-stylish-high-neck-crop-tops-or-sports-bras-to-sweat-in-this-season/). (Case in point: Sweaty Betty, Lole, and Athleta have all opened stores in New York City's key shopping area of Soho within the past two years, where Lululemon was once the main activewear destination for women.) To give you the lay of the legging landscape, we pulled together everything you need to know about the big deal brick-and-mortar plans of five major players in the women's athleisure space, and the stores they're opening from Malibu to Greenwich, CT—and near you. *—Jamie McKillop* - ## [Athleta](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-2) - ## [Lole](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-3) - ## [Lorna Jane](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-4) - ## [Sweaty Betty](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-5) - ## [Yogasmoga](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-6) - ## [Fabletics](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-7) [Click here](http://wellandgood.com/2015/09/10/the-next-lululemon-store/?utm_source=twitter&utm_medium=social&utm_campaign=wgsocial#the-brick-and-mortar-battle-to-become-the-next-lululemon-1) to read full article published on *Well+Good* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/) > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets) > [Find a Space For Your Place](https://www.regencycenters.com/properties) > ##### Related Stories [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact)  [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings   ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Parisi", "url" : "https://connect.regencycenters.com/blog/author/stephanie-parisi" }, "dateModified" : "2025-01-04T19:29:23.431Z", "datePublished" : "2015-09-22T09:45:32.000Z", "headline" : "The brick-and-mortar battle to become the next Lululemon", "image" : [ "https://connect.regencycenters.com/hs-fs/file-3714635832-jpg/blog-files/yoga-brick-and-mortar-600x330.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/brick-mortar-battle-become-next-lululemon/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```