---
title: Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration
description: Department store chain Neiman Marcus is bringing back the 1990s with a Nickelodeon-themed ecommerce partnership.
image: http://connect.regencycenters.com/hubfs/blog-files/Neiman-Marcus-Story-Keds-Smashbox-465.jpeg
---

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# Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration

[Industry News](https://connect.regencycenters.com/blog/author/industry-news)

August 23, 2016

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Department store chain Neiman Marcus is bringing back the 1990s with a Nickelodeon-themed ecommerce partnership.

Partnering with concept retailer Story, Neiman Marcus will be selling merchandise that pays homage to a time when stonewash denim and leggings worn as pants were the height of style. Coinciding with the 25th anniversary of Nickelodeon animation, the “Remember When” concept will likely appeal to the millennial consumers who grew up watching the shows.

![Two pairs of shoes inspired by the '90s, with different lipstick next to them and pink squiggly shapes drawing around everything](http://connect.regencycenters.com/hs-fs/hubfs/blog-files/Neiman-Marcus-Story-Keds-Smashbox-465.jpeg?width=320&name=Neiman-Marcus-Story-Keds-Smashbox-465.jpeg "Neiman-Marcus-Story-Keds-Smashbox-465.jpeg")  
"We always like collaborating and this seemed like the right time to take our Remember When collaboration beyond our walls to make it available to people across the country," said Rachel Shechtman, founder of Story.

*This is an excerpt from [this full article](https://www.luxurydaily.com/neiman-marcus-appeals-to-90s-nostalgia-with-conceptual-collaboration/) posted on LuxuryDaily.com.*

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