Nordstrom is touring festivals such as South by Southwest (SXSW) and other music events with a group of three “pod” pop-up shops that offer beauty products, totes, cell phone charging stations, and a photo booth.
The pods offer festival attendees a place to get away from the crowds and chaos of a large festival, the department store chain says.
Nordstrom will stage the pods at the Beale Street Music Festival in Memphis, Shaky Knees in Atlanta, and BottleRock in Napa later this spring.
This is an excerpt from an article posted on RetailDive.com. For complete article, click here.