Ones To Watch: Fresh to Order

From QSRMagazine.com

As its name suggests, this Atlanta-based fast casual focuses on upscale menu items made to order for each guest.

“Fast fine” is the way Fresh to Order founder and CEO Pierre Panos describes the Atlanta-based concept he created in 2006. “It’s nicer than fast casual, but not fine dining,” he says.

With a background in fine dining, Panos sought to offer a fresh, quality product to a mass market for around $10. He spent a year and a half working on the menu with Jesse Gideon, corporate chef and COO of Fresh to Order, to determine whether the idea of fast fine was possible.

“The solution was finding center-of-the-plate items that wouldn’t break the bank, and serving right-sized portions,” Panos says.

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