--- title: "STORES Trends: April 2016" description: Stores trends include pet amenities, selfie pay, running test for free shoes, and more. image: https://connect.regencycenters.com/hubfs/External_Post_Images/Trendszpump.png --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # STORES Trends: April 2016 [Jessica Sheard](https://connect.regencycenters.com/blog/author/jessica-sheard) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) April 13, 2016 - [Tweet](https://twitter.com/share) ***[#STOREStrends](https://nrf.com/news/stores-trends) is a monthly roundup of fresh retail ideas from [STORES Magazine](https://nrf.com/connect-us/stores-magazine).*** ![Dog on a boat](https://nrf.com/sites/default/files/styles/dynamic_body_small_322x244/public/Images/News/TrendsDog-on-boat.png?itok=mqHTYJAZ&c=6ac35be4798a4397b0043b92e84abf8f "Dog on a boat") ### Going to the Dogs - See more at: https://nrf.com/news/stores-trends-april-2016#sthash.ED1bRlJi.dpuf Stores Trends is a monthly roundup of fresh retail ideas from [STORES Magazine](https://nrf.com/connect-us/stores-magazine). **Going to the Dogs:** What’s trending these days? Dogs! Man’s best friend will be welcomed at Chase Field this summer as the Arizona Diamondbacks join with Phoenix-based [PetSmart](http://www.petsmart.com) to create the nation’s first season-long dog-friendly ballpark. Meanwhile [Boatsetter](https://www.boatsetter.com/), the [Airbnb](https://www.airbnb.com/) meets [Uber](https://www.uber.com/?nav=b) of the boating industry, is urging boaters to bring their four-legged friends on their next boating trip. Perhaps the most surprising entry, though, is an Internet of Things concept dubbed [Connected Dog, developed as part of a campaign by](http://achtung.prezly.com/who-let-the-dogs-out-volkswagen-just-did)[Volkswagen](http://achtung.prezly.com/who-let-the-dogs-out-volkswagen-just-did). Designed to make the owner’s life easier, it uses an app connected to a doggie cap that contains a camera, GPS device and speakers through which the owner can deliver commands.  ![Black dog sitting on edge of a boat](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/TrendsDog-on-boat.png?width=320&name=TrendsDog-on-boat.png "TrendsDog-on-boat.png")       **Running Challenge:** “Are you fast enough for the ZPump 2.0?” For competitive consumers in Stockholm, it was a challenge they just couldn’t pass up.  In a technology-fueled marketing move, [Adidas](http://www.adidas.com/us/) brand [Reebok](http://www.reebok.com/us/zpump) put up an outdoor ad equipped with a built-in speed camera and tracking technology. The ad beckoned contenders to try to race past the outdoor kiosk at a pace faster than 17 kilometers per hour (roughly 10 mph) in an attempt to win a brand new pair of ZPump 2.0 shoes. If they hit or beat the target, a green light glowed. Athletes and weekend warriors got in on the action, with many able to speed up just enough to unlock a new pair of sneakers. ![Shopper holding a shoe he won](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/Trendszpump.png?width=320&name=Trendszpump.png "Trendszpump.png") **Faceoff against Fraud:** How would you feel about paying with your face? Using a new system called [MasterCard Identity Check](http://newsroom.mastercard.com/press-releases/mastercard-identity-check-to-simplify-and-strengthen-online-shopping/), the credit card provider will be able to use biometrics like face recognition and fingerprint scans to better secure online shopping.  Colloquially referred to as “[selfie pay](http://fortune.com/2016/02/22/mastercard-selfie-pay/),” the new system uses an image of a shoppers’ face or fingerprint — in lieu of a password — to help fend off fraudsters. The process is similar to the routine of filling out credit card information prior to making an online purchase, but selfie pay adds a step. ![Illustration of a man using face recognition software to pay for something on his tablet](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/Trendsselfiepay.png?width=320&name=Trendsselfiepay.png "Trendsselfiepay.png") To read more details on these and several other trends for April 2016, [read complete article here.](https://nrf.com/news/stores-trends-april-2016) #STOREStrends is a monthly roundup of fresh retail ideas from STORES Magazine. - See more at: https://nrf.com/news/stores-trends-april-2016#sthash.ED1bRlJi.dpuf #STOREStrends is a monthly roundup of fresh retail ideas from STORES Magazine. - See more at: [https://nrf.com/news/stores-trends-april-2016#sthash.ED1bRlJi.dpu](https://nrf.com/news/stores-trends-april-2016#sthash.ED1bRlJi.dpuf) #STOREStrends is a monthly roundup of fresh retail ideas from STORES Magazine. - See more at: https://nrf.com/news/stores-trends-april-2016#sthash.ED1bRlJi.dpuf #STOREStrends is a monthly roundup of fresh retail ideas from STORES Magazine. - See more at: https://nrf.com/news/stores-trends-april-2016#sthash.ED1bRlJi.dpuf ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Art%20Elements/External_Post_Images/TrendsDog-on-boat.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jessica Sheard", "url" : "https://connect.regencycenters.com/blog/author/jessica-sheard" }, "dateModified" : "2025-01-05T14:14:24.941Z", "datePublished" : "2016-04-13T18:18:00.000Z", "headline" : "STORES Trends: April 2016", "image" : [ "https://connect.regencycenters.com/hubfs/External_Post_Images/Trendszpump.png" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/stores-trends-april-2016", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```