---
title: TGI Fridays unveils brand overhaul
description: The casual-dining chain rebrands with expanded hours, hangout spaces, brunch and more
image: https://connect.regencycenters.com/hubfs/External_Post_Images/cc-images-exterior-1.jpg
---

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# TGI Fridays unveils brand overhaul

[Jessica Sheard](https://connect.regencycenters.com/blog/author/jessica-sheard)

[News Releases](https://connect.regencycenters.com/blog/topic/news-releases) March 21, 2016

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[TGI Fridays](http://nrn.com/top-100/tgi-fridays) will open a reimaged restaurant in Corpus Christi, Texas, Monday night that makes key changes to the casual-dining brand’s offerings, hours and identity, executives said Friday.

![Rendering of TGI Fridays in Texas](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/cc-images-exterior-1.jpg?width=595&height=335&name=cc-images-exterior-1.jpg "cc-images-exterior-1.jpg")

The reimaged restaurant, located in an area that skews high in Millennial customers, will offer mobile and reservations technology, multi-bar areas, expanded operating hours, grab-and-go offerings and a new area called Fridays Offsite to appeal to the coffee-shop crowd.

“It’s an ongoing innovation,” Robert Palleschi, who took the helm [as TGI Fridays president and CEO](http://nrn.com/people/tgi-fridays-names-robert-palleschi-president-ceo) in February, said in [an interview Friday](http://nrn.com/tgi-fridays/tgi-fridays-ceo-reflects-new-brand-identity). “I like to say it’s a re-invention and, to a certain degree, a repositioning.”

The renovation of the 13-year-old, nearly 10,000-square-foot Corpus Christi location was aimed at creating “Fridays as a social place to be,” said Ricky Richardson, president of TGI Fridays USA, in an interview from the restaurant, which was originally converted from a China Coast restaurant.

“It’s going after occasions that are truly social at heart,” he said.

*This is an excerpt from an article posted on NRN.com.  For complete article, [click here.](http://nrn.com/marketing/tgi-fridays-unveils-brand-overhaul)*

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