--- title: This is Why Retailers Must Invest In NFC Technology description: Near-field-communication (NFC) is one technology retailers ought to consider as part of their marketing campaign image: https://connect.regencycenters.com/hubfs/External_Post_Images/n-SMART-PHONE-MONEY-large570.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # This is Why Retailers Must Invest In NFC Technology [Industry News](https://connect.regencycenters.com/blog/author/industry-news) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) May 9, 2016 - [Tweet](https://twitter.com/share) The digital era has been in full swing now for some time. Yet, many companies still have yet to invest in the latest tech. [Near-field-communication (NFC)](http://www.ttagsystems.com/sms-marketing-blog/what-is-near-field-communication-nfc/) is one such technology retailers ought to consider as part of their marketing campaign. This method can be used to redefine the customer experience by bridging the gap between technology and everyday consumer interaction. ![Hand holding smartphone next to credit card machine](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/n-SMART-PHONE-MONEY-large570.jpg?width=570&height=238&name=n-SMART-PHONE-MONEY-large570.jpg "n-SMART-PHONE-MONEY-large570.jpg") Here are 4 reasons why retail stores must invest in NFC tech in 2016. -Advertisement-   x ### 1. Provide Cross-Selling Opportunities With a scan that takes under a second, promotional and other useful information can be downloaded into customers' smartphones. Content ideas may include: • Specs for a new item during its product launch • Demonstration video • Recommendation of similar products For chain retailers, NFC can also be used to download information about product availability. If one store is out of stock, then it can provide a list of other stores within the vicinity that has the item in inventory. This increases the likelihood of customers immediately going to the same retailer in another location rather than potentially shopping at a competing store for the same product. ### 2. Increase Social Media Engagement For a double whammy effect, integrate NFC technology with social media. *This is an excerpt from an article posted on HuffingtonPost.com. For complete article, [click here.](http://www.huffingtonpost.ca/vahagn-aydinyan/retailers-investing-nfc-technology_b_9839592.html?platform=hootsuite)* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Art%20Elements/External_Post_Images/n-SMART-PHONE-MONEY-large570.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2025-01-05T02:10:12.618Z", "datePublished" : "2016-05-09T19:02:43.000Z", "headline" : "This is Why Retailers Must Invest In NFC Technology", "image" : [ "https://connect.regencycenters.com/hubfs/External_Post_Images/n-SMART-PHONE-MONEY-large570.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/this-is-why-retailers-must-invest-in-nfc-technology", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```