---
title: West Elm to Launch Its Own Boutique Hotels
description: West Elm to open boutique hotels featuring West Elm furniture, decor and design elements.
image: http://connect.regencycenters.com/hubfs/blog-files/West_Elm_Hotel_WSJ.png
---

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# West Elm to Launch Its Own Boutique Hotels

[Industry News](https://connect.regencycenters.com/blog/author/industry-news)

September 30, 2016

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Furniture retailer West Elm is worried about following other chains down the rabbit hole of opening too many stores. So the company has another plan to sustain its growth: launching a chain of boutique hotels.

![Inside of a stylish West Elm hotel room](http://connect.regencycenters.com/hs-fs/hubfs/blog-files/West_Elm_Hotel_WSJ.png?width=600&height=349&name=West_Elm_Hotel_WSJ.png)*PHOTO: KEVIN HAGEN FOR THE WALL STREET JOURNAL*

West Elm will design, furnish and market the hotels, the first of which will open in Detroit and Savannah in late 2018, and its partner DDK, a hospitality management and development company, will operate them. Guests will be able to buy the room furniture and other décor online.

*This is an excerpt from [this full article](http://www.wsj.com/articles/west-elm-to-launch-its-own-boutique-hotels-1474844931) posted on WSJ.com.*

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