--- title: Abercrombie & Fitch Unveils Campus-Focused Learning Labs description: "Popular clothing retailer Abercrombie & Fitch is unveiling \"Learning Labs\" shopping experiences on college campuses beginning in August." image: https://connect.regencycenters.com/hubfs/af-gateway-01-1150x550.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Abercrombie & Fitch Unveils Campus-Focused Learning Labs [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) July 27, 2018 - [Tweet](https://twitter.com/share) Clothing retailer [Abercrombie & Fitch](https://www.abercrombie.com/shop/us) recently unveiled its latest store concept: the “Learning Lab.” Targeting college campus dwellers, the first two stores — located in Ohio’s [Gateway-University District](https://www.facebook.com/heygateway/) and near the [University of Southern California (USC)](https://www.usc.edu/) — will open this August and offer exclusive campus-focused perks. ![Abercrombie and Fitch storefront with images of models](https://connect.regencycenters.com/hs-fs/hubfs/af-gateway-01-1150x550.jpg?width=1150&name=af-gateway-01-1150x550.jpg)“Our campus stores, built on a small footprint and with full omni-functionality, will also serve as unique learning labs, providing us with insights into driving productivity from more compact stores, omnichannel integration, and leveraging store-centric experiential marketing,” said Abercrombie & Fitch brand president Stacia Anderson in a press release, according to [Columbus Underground.](https://www.columbusunderground.com/abercrombie-fitch-announces-new-store-concept-on-campus-tm1) With an in-store interactive screen for quick and seamless shopping and an on-campus brand ambassador program, the Learning Lab concept is projected to offer insight into operating within a space less than half the size of a typical A&F store. There's also a convenient store feature that allows for pickup of items purchased online. ![Abercrombie and Fitch learning lab digital rendering with clothing displays](https://connect.regencycenters.com/hs-fs/hubfs/af-gateway-02.jpg?width=1300&name=af-gateway-02.jpg)Learn more about the Abercrombie & Fitch "Learning Lab" [here](https://www.columbusunderground.com/abercrombie-fitch-announces-new-store-concept-on-campus-tm1). Photo credit: [Abercrombie & Fitch](https://www.abercrombie.com/shop/us) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jul 18 Why Barnes & Noble Is Getting Into Beauty](https://connect.regencycenters.com/blog/why-barnes-noble-is-getting-into-beauty) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jun 16 REI Joins Regency's Indigo Square in Mt. 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