--- title: "Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle" description: Lowes created the Holoroom, enabling customers to design their dream kitchens or bathrooms on an app, and then, with virtual reality goggles such as Oculus Rift or Google Cardboard, virtually step into the design. image: http://connect.regencycenters.com/hubfs/blog-files/Lowes_Holoroom.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle [Industry News](https://connect.regencycenters.com/blog/author/industry-news) July 19, 2016 - [Tweet](https://twitter.com/share) For Lowe’s, it was a virtual no-brainer. Many people can envision a new kitchen, but few can actually visualize it – not correctly anyway. That island ends up taking more space than you thought, and the refrigerator door opens right into the entranceway.So Lowe’s turned to virtual reality. It created the [Holoroom](http://www.lowes.com/l/lowes-holoroom.html?cm_mmc=vanity_Innov-_-Innov-_-Innov-_-Holoroom), its self-described “digital power tool for kitchen and bath design.” Launched in November 2015, the Holoroom enables customers to design their dream kitchens or bathrooms on an app, and then, with virtual reality goggles such as Oculus Rift or Google Cardboard, virtually step into the design. ![Lowe's Holoroom, a square-shaped room with blue panels covering the outside](http://connect.regencycenters.com/hs-fs/hubfs/blog-files/Lowes_Holoroom.jpg?width=700&height=366&name=Lowes_Holoroom.jpg "Lowes_Holoroom.jpg") With this technology, Lowe’s is literally extending the experiential phenomenon of virtual reality from a household word to a retail one. It is not alone. While augmented reality and virtual reality (AR/VR) feel a little futuristic for commerce, big-name retailers are testing the technologies in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly come to expect them to aid their purchasing. *This is an excerpt from [this full article](http://www.forbes.com/sites/bryanpearson/2016/06/21/augmenting-reality-in-retail-how-lowes-walgreens-make-virtual-change-in-the-aisle/#27b94afe1d57) posted on Forbes.com.* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jun 25 Misty Alexander Awarded Among 'Top Women in Retail Tech' by Chain Store Age](https://connect.regencycenters.com/blog/misty-alexander-top-women-in-retail-tech-chain-store-age) [Aug 04 CIO Dale Johnston Awarded Jax Biz Journal Tech Leader of the Year](https://connect.regencycenters.com/blog/dale-johnston-leader-of-the-year) [Aug 29 Dale Johnston Presents IT Scholarship to Local Student at Jacksonville IT Council](https://connect.regencycenters.com/blog/dale-johnston-tech-talk-scholarship) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/blog-files/Lowes_Holoroom.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2024-11-19T16:33:23.625Z", "datePublished" : "2016-07-19T19:30:00.000Z", "headline" : "Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle", "image" : [ "//connect.regencycenters.com/hubfs/blog-files/Lowes_Holoroom.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/augmenting-reality-in-retail-how-lowes-walgreens-make-virtual-change-in-the-aisle", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```