The brick-and-mortar battle to become the next Lululemon

Yoga Brick and Mortar

Originally published on Well+Good

A slew of new and growing brands are racing to set up shops across the United States, competing for shoppers who run, do yoga, and brunch in their sports bra-crop tops. (Case in point: Sweaty Betty, Lole, and Athleta have all opened stores in New York City's key shopping area of Soho within the past two years, where Lululemon was once the main activewear destination for women.)

To give you the lay of the legging landscape, we pulled together everything you need to know about the big deal brick-and-mortar plans of five major players in the women's athleisure space, and the stores they're opening from Malibu to Greenwich, CT—and near you. —Jamie McKillop

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