--- title: How an Ethical Sweater Brand Successfully Carries Just One In-Store Item description: In just two months time, Naadam's single-item storefront successfully sold 100k ethically-sourced cashmere sweaters using the power of unique branding and social media. image: https://connect.regencycenters.com/hubfs/12973512_1132547803452359_660379788290418681_o.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # How an Ethical Sweater Brand Successfully Carries Just One In-Store Item [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) February 6, 2019 - [Tweet](https://twitter.com/share) For some, shopping for clothes can be incredibly overwhelming. So much so, that Matt Scanlan, founder of the sustainable cashmere sweater brand, [Naadam](https://naadam.co/), decided to make it easier for his customer base — by providing them with extremely limited options, to say the least. Current window shoppers at Naadam’s SoHo location might be shocked to see that the $75 cashmere sweater hanging in the window is, in fact, the only item available for purchase in-store. ![Rack of black, white, gray, and nude sweaters in Naadam](https://connect.regencycenters.com/hs-fs/hubfs/12973512_1132547803452359_660379788290418681_o.jpg?width=1024&name=12973512_1132547803452359_660379788290418681_o.jpg)With support from its $16 million in funding, coupled with the power of social media and meticulous branding initiatives, Naadam's single-item storefront has sold close to 100,000 sweaters since the store opened in November. There are plans to open a second West Coast location before taking the leap to a full-selection store. The simplicity of Naadam's inventory allows for customizable options like embroidery and monograms on-site. It also has a growing online presence that typically garners hundreds of thousands of monthly visitors. ![Two adults wearing the Naadam sweater in tan](https://connect.regencycenters.com/hs-fs/hubfs/Naadam-sweater-unisex-tan.jpg?width=1022&name=Naadam-sweater-unisex-tan.jpg) “It’s a much simpler proposition,” said Scanlan, according to [Glossy](https://www.glossy.co/retail-redux/naadams-pop-up-twist-it-only-sells-one-type-of-sweater?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=190129). “Some people want fewer choices. They don’t want to be bombarded with options. The fewer SKUs we offer, the faster and simpler it is for them. We can also grow the company faster because we don’t need to analyze data across a bunch of variables. It’s one sweater in a handful of colors, so it’s easier to optimize.” Learn more about the Naadam business model [here](https://www.glossy.co/retail-redux/naadams-pop-up-twist-it-only-sells-one-type-of-sweater?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=190129). Photo credit: [Naadam](https://naadam.co/) ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Oct 14 J.Crew Factory to Join Regency's The Gallery at Westbury Plaza](https://connect.regencycenters.com/blog/j.crew-factory-the-gallery-at-westbury-plaza) [Nov 18 Custom Ink Opens Brick-and-Mortar at Regency's Festival at Woodholme](https://connect.regencycenters.com/blog/custom-ink-festival-at-woodholme) [Jul 07 Retailer Onward Reserve Opens Location at Raleigh's Cameron Village](https://connect.regencycenters.com/blog/onward-reserve-opens-12th-location-cameron-village) [Jan 23 The Shops at Stone Bridge Takes Shape With Exciting New Retailers](https://connect.regencycenters.com/blog/the-shops-at-stone-bridge-takes-shape-with-exciting-new-retailers) [Dec 05 Tatte Bakery & Café Opens at Regency’s Westbard Square](https://connect.regencycenters.com/blog/tatte-bakery-café-opens-at-regencys-westbard-square) [Nov 15 New Grocers Expand in Regency’s Portfolio With Two Southern California Openings in 30 Days](https://connect.regencycenters.com/blog/new-grocers-expand-regencys-portfolio-with-two-southern-california-openings-in-30-days) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Naadam-sweater-unisex-tan.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Regency Centers", "url" : "https://connect.regencycenters.com/blog/author/regency-centers" }, "dateModified" : "2024-11-05T18:58:44.735Z", "datePublished" : "2019-02-06T13:41:29.000Z", "headline" : "How an Ethical Sweater Brand Successfully Carries Just One In-Store Item", "image" : [ "https://connect.regencycenters.com/hubfs/12973512_1132547803452359_660379788290418681_o.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/ethical-cashmere-sweater-brand-naadam-carries-one-inventory-item", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```