--- title: H&M aiming to collect 1,000 tons of old clothing during World Recycle Week description: From April 18 to 24, H&M will give shoppers a 30 percent discount in exchange for outgrown, hole-ridden or no longer trendy garments. image: https://connect.regencycenters.com/hubfs/External_Post_Images/ct-hm-clothing-recycling-week-0413-biz-2016041-001.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # H&M aiming to collect 1,000 tons of old clothing during World Recycle Week [Industry News](https://connect.regencycenters.com/blog/author/industry-news) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) April 18, 2016 - [Tweet](https://twitter.com/share) Just in time for Earth Day, H&M wants your old clothes. From April 18 to 24, the Swedish fast-fashion brand will give shoppers a 30 percent discount in exchange for outgrown, hole-ridden or no longer trendy garments. ![Shopper carrying an H&M shopping bag](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/ct-hm-clothing-recycling-week-0413-biz-2016041-001.jpg?width=640&name=ct-hm-clothing-recycling-week-0413-biz-2016041-001.jpg "ct-hm-clothing-recycling-week-0413-biz-2016041-001.jpg") H&M says it has recycled 25,000 tons of unwanted clothing since it began the in-store recycling program — which runs year-round with a 15 percent discount reward — in 2013. It aims to collect another 1,000 tons during its World Recycle Week push, and partnered with singer M.I.A. on a song and music video promoting the effort. The company says its goal is to "close the loop" by turning old garments into new apparel, though it hasn't worked out all the kinks yet. Some of the clothing it collects from customers does get turned into new textile fibers for use in H&M products, like a recycled denim collection released last year. *This is an excerpt from an article posted on ChicagoTribune.com. For complete article, [click here](http://www.chicagotribune.com/business/ct-hm-clothing-recycling-week-0413-biz-20160412-story.html).* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Art%20Elements/External_Post_Images/ct-hm-clothing-recycling-week-0413-biz-2016041-001.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2025-01-05T14:16:51.640Z", "datePublished" : "2016-04-18T16:00:00.000Z", "headline" : "H&M aiming to collect 1,000 tons of old clothing during World Recycle Week", "image" : [ "https://connect.regencycenters.com/hubfs/External_Post_Images/ct-hm-clothing-recycling-week-0413-biz-2016041-001.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/hm-aiming-to-collect-1000-tons-of-old-clothing-during-world-recycle-week", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```