Holler & Dash: Fast Casual Concept from Cracker Barrel

With a shoutout--literally--to the speedy naming conventions of the convenience-store industry, family dining chain Cracker Barrel Old Country Store Inc. has revealed that its new fast-casual restaurant concept will be a biscuit house called Holler & Dash, reported The Tennessean.

The first Holler & Dash will make its debut this spring in Homewood, Ala., said the report.

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Specific details about the branding, menu and expansion plans are not yet available, but the company has set up a Facebook page for the concept. Cracker Barrel, based in Lebanon, is in its quiet period before an earnings release next week.

In a statement provided to the newspaper, Cracker Barrel said Holler & Dash will be “committed to good, Southern food. … We’re bringing flare to Southern fare.”

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