Kohl's Corp.'s new Off/Aisle store has a polished concrete floor, sleek lighting fixtures and a way of pricing merchandise that is very different from the Menomonee Falls retailer's traditional department stores.
No coupons or special discounts here. At Off/Aisle, everything has a "spot" price. Items with an orange circle on the tag are $4; items with a blue circle, $6. Prices range from $4 to $70, most on the lower end of that scale.
Kohl's opened its first Off/Aisle store in New Jersey in June. The two Milwaukee-area stores — in Wauwatosa at the Mayfair Collection and on Sunset Drive in Waukesha — are its second and third.
"It's very different from a typical Kohl's store," said Rick Schepp, chief administrative officer of Kohl's. "It doesn't have all the fancy fixtures, and the values you'll find here are deep and compelling."
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