Starbucks Corp. announced Tuesday plans to introduce its Starbucks Reserve® Roastery and Tasting Room concept to the east coast. The location will be in 61 Ninth Avenue, a new development in New York City's Meatpacking District – which is currently under development.
Photo Credit: Starbucks
Scheduled to open in 2018, the Roastery will be designed in a 20,000 SF space finding inspiration from its principal location in the Capitol Hill neighborhood of Seattle.
“Our Seattle Roastery experience created something that had never been done before, transforming a retail environment into something far beyond just a coffeeshop and into the single best retail experience of any kind,” said Howard Schultz, chairman and chief executive officer of Starbucks. “In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way. We want this experience to tell our customers that we’re coming to Broadway.”