More than 2,500 Northborough, MA community kids and their families gathered in costume to celebrate Northborough Crossing’s “Truck or Treat” event October 19. The event commemorates both the Halloween season and the always popular “Touch a Truck” event. The afternoon featured a display of trucks including fire engines, public service vehicles, construction and landscape trucks for children of all ages to see and explore.
The festivities also included an array of family-friendly activities, from face painting stations and an East Coast Gaming mobile gaming truck, to photo opportunities with household favorite characters including Batman and Frozen’s Elsa. Event attendees had a ball at the “Monster Mash” dance party, complete with a local DJ. Participating Northborough Crossing merchants displayed purple glitter spiders throughout the center, encouraging guests to stop in and trick-or-treat in their shops.
The event has become a piece of the community,” said Stephanie Parisi, Property Marketing Manager. “To see the pure delight on the children’s faces while interacting with the service vehicles was worth a thousand words. Additionally, the event provides a chance for guests to visit participating merchants, as well as introducing new merchants in a unique way.
Located in Northborough, MA, the open-air shopping center is situated on a scenic hilltop, and located just off popular Route 9 and Route 20. Boasting Massachusetts’ first Wegmans location, Northborough Crossing is home to BJ’s Wholesale Club, PetSmart, Kohl's, TJ Maxx and Ulta Beauty.
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