--- title: PlaceIQ taps MasterCard shopper insights to beef up location data description: PlaceIQ is partnering with MasterCard's Advisors professional services arm to access to the credit card giant's audience and transaction data. image: https://connect.regencycenters.com/hubfs/External_Post_Images/098961c2864454f4c9e1e8219c3ebf90.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # PlaceIQ taps MasterCard shopper insights to beef up location data [Industry News](https://connect.regencycenters.com/blog/author/industry-news) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) August 15, 2016 - [Tweet](https://twitter.com/share) PlaceIQ, a provider of location-based intelligence technology, announced that it [is partnering with MasterCard's Advisors](http://www.prnewswire.com/news-releases/placeiq-bolsters-location-intelligence-platform-with-mastercard-insights-300308280.html) professional services arm to access to the credit card giant's audience and transaction data. PlaceIQ's location intelligence platform uses opt-in methods to gather information from more than 10 billion location-enabled data points daily. It now can bring in aggregated, anonymous MasterCard shopping insights on segments including retail, automotive, CPG, dining, travel and others to help companies craft media strategies as well as audience activation and measurement efforts. ![Close-up of a MasterCard logo on a credit card](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/098961c2864454f4c9e1e8219c3ebf90.jpg?width=440&height=208&name=098961c2864454f4c9e1e8219c3ebf90.jpg "098961c2864454f4c9e1e8219c3ebf90.jpg") PlaceIQ's Place Visit Rate traffic measurement tool also can be combined with MasterCard Audiences to provide analytics on the effectiveness of marketing and sales campaigns. *This is an excerpt from [this full article](http://www.retaildive.com/news/placeiq-taps-mastercard-shopper-insights-to-beef-up-location-data/423835/)posted on RetailDive.com.*   ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jun 25 Misty Alexander Awarded Among 'Top Women in Retail Tech' by Chain Store Age](https://connect.regencycenters.com/blog/misty-alexander-top-women-in-retail-tech-chain-store-age) [Aug 04 CIO Dale Johnston Awarded Jax Biz Journal Tech Leader of the Year](https://connect.regencycenters.com/blog/dale-johnston-leader-of-the-year) [Aug 29 Dale Johnston Presents IT Scholarship to Local Student at Jacksonville IT Council](https://connect.regencycenters.com/blog/dale-johnston-tech-talk-scholarship) [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Sep 24 Regency Centers Unveils Ellis Village Center in Northern California](https://connect.regencycenters.com/blog/regency-centers-unveils-ellis-village-center-in-northern-california) [Jul 24 Regency Centers Completes $357M Portfolio Acquisition in Southern California](https://connect.regencycenters.com/blog/regency-centers-acquisition-southern-california) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Art%20Elements/External_Post_Images/098961c2864454f4c9e1e8219c3ebf90.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2024-11-19T16:38:32.593Z", "datePublished" : "2016-08-15T13:00:00.000Z", "headline" : "PlaceIQ taps MasterCard shopper insights to beef up location data", "image" : [ "https://connect.regencycenters.com/hubfs/External_Post_Images/098961c2864454f4c9e1e8219c3ebf90.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/placeiq-taps-mastercard-shopper-insights-to-beef-up-location-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```