PlaceIQ taps MasterCard shopper insights to beef up location data

PlaceIQ, a provider of location-based intelligence technology, announced that it is partnering with MasterCard's Advisors professional services arm to access to the credit card giant's audience and transaction data.

PlaceIQ's location intelligence platform uses opt-in methods to gather information from more than 10 billion location-enabled data points daily. It now can bring in aggregated, anonymous MasterCard shopping insights on segments including retail, automotive, CPG, dining, travel and others to help companies craft media strategies as well as audience activation and measurement efforts.

PlaceIQ's Place Visit Rate traffic measurement tool also can be combined with MasterCard Audiences to provide analytics on the effectiveness of marketing and sales campaigns.

This is an excerpt from this full article posted on RetailDive.com.