This October, Starbucks is rolling out a more inclusive initiative to elevate the deaf community’s in-store experience, with the “Signing Store Project” to launch in Washington, D.C. Inspired in part by Adam Novsam, a deaf utility analyst at Starbucks’ HQ in Seattle, the store will be modeled after the first deaf-friendly Starbucks located in Kuala Lumpur, Malaysia, where employees were trained in an extensive 10-week sign language course that focused heavily on deaf culture.
According to NPR, "Our built environment, largely constructed by and for hearing individuals, presents a variety of surprising challenges to which deaf people have responded with a particular way of altering their surroundings to fit their unique ways of being," says Ryan Maliszewski, director of the Gallaudet Innovation and Entrepreneurship Institute at Gallaudet University, a four-year college for the deaf and hard of hearing in Washington, D.C., located just a few blocks from the planned signing store.
Learn more about Starbucks' Signing Store Project here.
Photo credit: Starbucks