Now that we’re approaching the end of the year, it’s important to take a step back and analyze what we learned from 2016 and how these learnings can be applied to 2017 initiatives.
Acosta recently released The Revolution of Grocery Shopping report, which analyzed five megatrends currently impacting the industry. What’s imperative, however, is that brands and retailers embrace these shifts and apply these new consumer behaviors into actionable strategies in the coming year. Acosta looked at some of the best practices utilized in conjunction with these megatrends and developed the top ten priorities to guide the grocery store of the near future:
1. Integrate health and wellness: Educate shoppers in-store and digitally to help them make smart food choices. Also consider how any in-store dietitians, pharmacies or other services in the wellness category can benefit customers during a single shopping trip.
2. Prepared foods: Expect the trend of grocerants and ready-to-eat meals to grow further as shoppers look for convenient, but quality, meal solutions. Retailers should provide nutritious options in this category, as well as more diverse types of meals.
3. Digital fusion: The digital retail experience now goes beyond just coupons with the concept of the endless aisle. At-home delivery options make shopping convenient, and retailers should leverage apps so consumers can meal plan and take inventory of their kitchens.
4. Localize: Shoppers want to feel a connection to their store and localizing your offerings and marketing messages can help them form a bond. A supermarket should be broadly appealing, yet reflective of its community.