---
title: What About Millennial Moms?
description: How is retail meeting the demand and preferences of today's millennial mothers?
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [What About Millennial Moms?](https://connect.regencycenters.com/blog/what-about-millennial-moms)

 Written by [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) | May 30

Modern society is comprised of millennial moms who seemingly do it all – from curating Pinterest-worthy homes for their families to thrive in, to working full-time careers and even maintaining side jobs. But amidst the hustle and bustle, one specific industry continues to miss the mark in meeting the standards of millennial moms: retail.

According to [Intelligence Node](http://www.intelligencenode.com/blog/does-retail-get-millennial-moms/), “In the U.S. alone, approximately 1 in 5 moms (22%) is a millennial mom, representing 9 million women. Yet they feel misunderstood, as 42% say ‘most advertising and marketing is not geared toward women like me.’”

For many first-time mothers, the divide begins with maternity apparel, which now more than ever, is prioritized to be both fashionable and comfortable. Among the few-and-far-between brands to accomplish this are the trendy and affordable [ASOS](http://us.asos.com/) and the luxurious [Mango](https://shop.mango.com/us/women/clothing_c11360446?&mkwid=sBJHyuV5z_dc&pcrid=272340271186&pkw=mango%20clothing&pmt=e&utm_term=&gclid=Cj0KCQjwl7nYBRCwARIsAL7O7dFBtsxKzaWr7O5KwOePLq7Q_L0pvmkLvq5XrqrVdGUTRIpL6za4WA0aAh9jEALw_wcB), which tout maternity collections made with comfort and style in mind.

Outside the realm of apparel, retail categories being influenced by the rise of millennial motherhood are equally demanding – but not quite supplying – an upswing in novelties from [gender-neutral toys](https://www.care.com/c/stories/4003/18-of-the-best-gender-neutral-toys-for-kids/) for babies, to the safety and sustainability of skincare products, to prenatal and postnatal vitamins and supplements, and beyond.

Learn more about millennial mothers and their demands [here](http://www.intelligencenode.com/blog/does-retail-get-millennial-moms/).

Photo credit: [Pexels](https://www.pexels.com/photo/woman-holding-baby-while-sitting-on-fur-bean-bag-698878/)

[View full post](https://connect.regencycenters.com/blog/what-about-millennial-moms)

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