--- title: Where’s that sweater you want to buy? High-tech tags help retailers track it down description: High-tech RFID tags help retailers track invventory items image: https://connect.regencycenters.com/hubfs/ct-ct-ct-retail-rfid-0121-biz-007-jpg-20170207.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Where’s that sweater you want to buy? High-tech tags help retailers track it down [Industry News](https://connect.regencycenters.com/blog/author/industry-news) February 6, 2017 - [Tweet](https://twitter.com/share) Hold the tags dangling from a T-shirt at a retailer like Target or Levi's up to the light, and odds are you'll see one with paper-thin electronics embedded inside. Most shoppers likely never notice them. ![Close-up of a customer holding a price tag](https://connect.regencycenters.com/hs-fs/hubfs/ct-ct-ct-retail-rfid-0121-biz-007-jpg-20170207.jpg?width=750&height=422&name=ct-ct-ct-retail-rfid-0121-biz-007-jpg-20170207.jpg "ct-ct-ct-retail-rfid-0121-biz-007-jpg-20170207.jpg") But those tiny radio-frequency identification, or RFID, tags are what help some retailers accurately promise you that the sweater you're eyeing online is in stock at your local store and, when you fail to find it on the rack, track it down in an abandoned dressing room pile. You'll likely see more of them. In just the last two years, the share of apparel retailers using or piloting RFID technology has doubled, according to a 2016 survey by consulting firm Kurt Salmon. The technology isn't cheap. But retail industry experts say the potential to bring some perks of online shopping to brick-and-mortar stores while making it easier to keep up with impatient, time-pressed customers is convincing more companies the tiny tags are worth it. *This is an excerpt from [this full article](http://www.chicagotribune.com/business/ct-stores-merchandise-tags-technology-0208-biz-20170207-story.html) posted on ChicagoTribune.com.*   ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jun 25 Misty Alexander Awarded Among 'Top Women in Retail Tech' by Chain Store Age](https://connect.regencycenters.com/blog/misty-alexander-top-women-in-retail-tech-chain-store-age) [Aug 04 CIO Dale Johnston Awarded Jax Biz Journal Tech Leader of the Year](https://connect.regencycenters.com/blog/dale-johnston-leader-of-the-year) [Aug 29 Dale Johnston Presents IT Scholarship to Local Student at Jacksonville IT Council](https://connect.regencycenters.com/blog/dale-johnston-tech-talk-scholarship) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/ct-ct-ct-retail-rfid-0121-biz-007-jpg-20170207.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2024-11-26T15:47:37.936Z", "datePublished" : "2017-02-06T19:01:00.000Z", "headline" : "Where’s that sweater you want to buy? 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