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From TheRealDeal.com
Retailers that once solely depended on clicks to drive sales are increasingly building up bricks as a supplement to their online business.
Gap subsidiary Piperlime opened its first storefront at Soho’s 121 Wooster Street in 2012 after launching a successful pop-up shop for Fashion’s Night Out two years earlier. Bonobos Guideshop, an online menswear outlet, has opened 10 outlets since experimenting with fitting rooms in the lobby of its 45 West 25th Street headquarters back in 2011.
Here’s a look at six more e-tailers going brick-and-mortar in New York City.
Amazon
The drone-touting online megastore is preparing to deliver its first retail outlet to Midtown, though the store’s size, lease agreement and inventory remain unknown. The space, which will be located across from the Empire State Building at 7 West 34th Street, will serve as a mini-warehouse for same-day delivery inventory, product returns and exchanges as well as in-store pickup for online orders.
Sources told The Wall Street Journal the storefront could double as a showroom for Amazon-branded products, but also warned that the store could be shuttered if company management deems it a failure.
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