---
title: Abercrombie & Fitch Unveils Campus-Focused Learning Labs
description: "Popular clothing retailer Abercrombie & Fitch is unveiling \"Learning Labs\" shopping experiences on college campuses beginning in August."
---

[@RegencyCenters Blog](https://connect.regencycenters.com/blog)

# [Abercrombie & Fitch Unveils Campus-Focused Learning Labs](https://connect.regencycenters.com/blog/abercrombie-fitch-unveils-campus-focused-learning-labs)

 Written by [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) | Jul 27

Clothing retailer [Abercrombie & Fitch](https://www.abercrombie.com/shop/us) recently unveiled its latest store concept: the “Learning Lab.” Targeting college campus dwellers, the first two stores — located in Ohio’s [Gateway-University District](https://www.facebook.com/heygateway/) and near the [University of Southern California (USC)](https://www.usc.edu/) — will open this August and offer exclusive campus-focused perks.

“Our campus stores, built on a small footprint and with full omni-functionality, will also serve as unique learning labs, providing us with insights into driving productivity from more compact stores, omnichannel integration, and leveraging store-centric experiential marketing,” said Abercrombie & Fitch brand president Stacia Anderson in a press release, according to [Columbus Underground.](https://www.columbusunderground.com/abercrombie-fitch-announces-new-store-concept-on-campus-tm1)

With an in-store interactive screen for quick and seamless shopping and an on-campus brand ambassador program, the Learning Lab concept is projected to offer insight into operating within a space less than half the size of a typical A&F store. There's also a convenient store feature that allows for pickup of items purchased online.

Learn more about the Abercrombie & Fitch "Learning Lab" [here](https://www.columbusunderground.com/abercrombie-fitch-announces-new-store-concept-on-campus-tm1).

Photo credit: [Abercrombie & Fitch](https://www.abercrombie.com/shop/us)

[View full post](https://connect.regencycenters.com/blog/abercrombie-fitch-unveils-campus-focused-learning-labs)

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