--- title: Adidas expands Kanye West partnership with branded stores description: Adidas expands Kanye West partnership with branded stores image: https://connect.regencycenters.com/hubfs/External_Post_Images/d15f5813c91b5085fd771cd287d2f6d7.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Adidas expands Kanye West partnership with branded stores [Industry News](https://connect.regencycenters.com/blog/author/industry-news) June 29, 2016 - [Tweet](https://twitter.com/share) Adidas Wednesday [announced](http://www.adidas-group.com/en/media/news-archive/press-releases/2016/adidas-and-kanye-west-make-history-transformative-new-partnershi/) it is expanding its relationship with hip-hop star and fashion designer Kanye West with a co-branded effort dubbed “adidas + KANYE WEST” that the company calls “a Yeezy branded entity creating footwear, apparel and accessories for all genders across street and sport.” An Adidas spokeswoman [speaking to Reuters](http://www.reuters.com/article/us-adidas-kanye-idUSKCN0ZF12P) declined to disclose the financial terms of the deal and how long it may last.  ![Kayne West looking off-camera at an Adidas-Yeezy event](https://connect.regencycenters.com/hs-fs/hubfs/External_Post_Images/d15f5813c91b5085fd771cd287d2f6d7.jpg?width=440&height=208&name=d15f5813c91b5085fd771cd287d2f6d7.jpg "d15f5813c91b5085fd771cd287d2f6d7.jpg") Part of the deal includes new co-branded stores, a collaboration with the artist based at Adidas' Portland headquarters, and the introduction of more athletic, "performance-intended" designs.  Adidas [lured West away](http://www.highsnobiety.com/2016/01/03/the-real-facts-behind-kanye-wests-diss-song-to-nike/) from a previous collaboration with Nike in 2013, helping him launch his Yeezy Season 1 fashion line and collaborating with West on his popular Yeezy Boost 750 shoe.  *This is an excerpt from [this full article](http://www.retaildive.com/news/adidas-expands-kanye-west-partnership-with-branded-stores/421786/) on RetailDive.com.*   ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Nov 27 New Merchants at The Crossing Clarendon Expand Center’s Dining, Retail Offerings](https://connect.regencycenters.com/blog/new-merchants-at-the-crossing-clarendon-expand-centers-dining-retail-offerings) [Jun 19 The Millennial Influence on Retail - A White Paper](https://connect.regencycenters.com/blog/the-millennial-influence-on-retail-a-white-paper) [Jun 13 Eddie Bauer and PacSun to Join Same Operating Company](https://connect.regencycenters.com/blog/golden-state-capital-unveils-operating-company-pseb-group) [May 16 Deconstructed Fitness is Booming in Retail](https://connect.regencycenters.com/blog/deconstructed-fitness-is-booming-in-retail) [Jan 17 15 Marketing Trends to Anticipate in 2018](https://connect.regencycenters.com/blog/marketing-trends-to-anticipate-in-2018) [Jan 10 What’s Expected to Sell Big in 2017](https://connect.regencycenters.com/blog/whats-expected-to-sell-big-in-2017) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Art%20Elements/External_Post_Images/d15f5813c91b5085fd771cd287d2f6d7.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Industry News", "url" : "https://connect.regencycenters.com/blog/author/industry-news" }, "dateModified" : "2025-01-05T22:52:18.699Z", "datePublished" : "2016-06-29T20:06:17.000Z", "headline" : "Adidas expands Kanye West partnership with branded stores", "image" : [ "https://connect.regencycenters.com/hubfs/External_Post_Images/d15f5813c91b5085fd771cd287d2f6d7.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/adidas-expands-kanye-west-partnership-with-branded-stores", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```