Back in 2017, various Kohl's locations began selling Amazon gadgets — including smart-home items like the Fire TV and Echo Dot — followed by accepting Amazon returns. Earlier this week, Kohl’s announced an update to this partnership: starting in July, all of its stores nationwide will begin accepting returns for purchased Amazon items.
“Amazon and Kohl’s have a shared passion in providing outstanding customer service, and this unique partnership combines Kohl’s strong nationwide store footprint and omnichannel capabilities with Amazon’s reach and customer loyalty,” said Kohl’s CEO Michelle Gass, according to CNBC. “This is part of the company’s bigger plan to ‘drive traffic’ to stores and ‘bring more relevance to shoppers.”
To streamline this service, Kohls will facilitate a seamless return process, and accept eligible Amazon items — with no box or label required — at no additional customer cost, before shipping packaged items back to one of Amazon’s return centers. Beyond this collaboration, Kohl’s is currently testing out additional methods for encouraging in-store traffic, including dividing some of its stores to create room for additional tenants relevant for its shoppers — like grocers or fitness centers.
“Within hours of the announcement release, the company’s shares surged nearly 10%,” as stated by CNBC. “Kohl’s stock has climbed about 22% over the past 12 months, bringing the company’s market cap to about $11.9 billion.”
Learn more about the Kohl's and Amazon partnership here.