--- title: Experiential Retail Coming to NYC and LA on Grammys Weekend description: Experiential Retail Coming to NYC and LA on Grammys Weekend image: https://connect.regencycenters.com/hubfs/LevisPopUp-1.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Experiential Retail Coming to NYC and LA on Grammys Weekend [Regency Centers](https://connect.regencycenters.com/blog/author/regency-centers) January 23, 2018 - [Tweet](https://twitter.com/share) ![Sewing supplies in pop-up store with thread and cutting board](https://connect.regencycenters.com/hs-fs/hubfs/LevisPopUp.jpg?width=600&height=361&name=LevisPopUp.jpg "LevisPopUp.jpg") Just in time for Sunday's 60th anniversary of the Grammy Awards, [Levi's](http://www.levi.com/US/en_US/) is opening two Grammys themed pop-ups offering experiential retail, exclusive music tour-themed merchandise, limited-edition products, and artist collaborations for men, women and children. For the first time in 15 years, the popular awards show is being held outside of Los Angeles. It will take place at New York City's Madison Square Garden. The pop-up shops will be inside Bloomingdale's New York flagship store, and a second will be at LA's Beverly Center. Levi's will be hosting events throughout the weekend at its two pop-up shops. Shoppers will have an opportunity to personalize their Levi's trucker jackets at the pop-ups with music-inspired patches while also experiencing in-store activations and events, product customization, artist collections and limited-edition products. Learn more about the Levi's and Bloomingdale's partnership and pop-up [here](http://us.fashionnetwork.com/news/Levi-s-and-Bloomingdale-s-to-host-Grammys-Weekend-pop-up,939160.html#.WmdaAUtG1E8). *Photo courtesy of Levi's and Fashion Network* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Nov 22 Local Influencer Opens 'Dandy' Pop-Up Boutique at Regency's Brooklyn Station](https://connect.regencycenters.com/blog/local-influencer-pop-up-shop-dandy-brooklyn-station) [Aug 18 Chasewood Plaza Opens EllaB Pop-Up Shop After Connecting via Instagram](https://connect.regencycenters.com/blog/chasewood-plaza-ellab-pop-up-instagram) [Feb 26 lululemon Announces Nocatee Town Center Pop-Up Store](https://connect.regencycenters.com/blog/lululemon-announces-nocatee-town-center-pop-up-shop) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jun 16 REI Joins Regency's Indigo Square in Mt. 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