---
title: Fresh Concept - Whole Foods Market
description: <p>This week, National Real Estate Investor published an article focusing on Whole Foods Markets' newest store concept and the fresh and healthy food movement. Below is an excerpt quoting Scott Prigge, Senior Vice President, National Property Operations, featuring Regency’s CityLine Market located in Dallas, Texas.</p>
image: https://connect.regencycenters.com/hs-fs/file-3858680535-jpg/blog-files/whole-foods-at-cityline-copy-600x261.jpg
---

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# Fresh Concept - Whole Foods Market

[Stephanie Parisi](https://connect.regencycenters.com/blog/author/stephanie-parisi)

[Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) June 4, 2015

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Last week, *National Real Estate Investor* published an article focusing on [Whole Foods Market's](http://www.wholefoodsmarket.com/)newest store concept and the fresh and healthy food movement. Below is an excerpt quoting [Scott Prigge](http://www.regencycenters.com/company_information/team_leader_details.php?id=9273&group=senior-officers#.VWhyM0Z0BP4), Senior Vice President, National Property Operations, featuring Regency’s [CityLine Market](http://www.regencycenters.com/retail-space/tx/richardson/cityline-market#.VWiBBkZ0BP4) located just outside Dallas, Texas.

[![Digital rendering of Whole Foods at CityLine shopping center](https://connect.regencycenters.com/hs-fs/file-3858680535-jpg/blog-files/whole-foods-at-cityline-copy-600x261.jpg?width=600&height=261&name=whole-foods-at-cityline-copy-600x261.jpg)](https://connect.regencycenters.com/hs-fs/file-3858680535-jpg/blog-files/whole-foods-at-cityline-copy-600x261.jpg)

> ### **New Whole Foods Concept Joins Crowded Grocery Sector**
> 
> **Competition in the cutthroat grocery business** is heating up even more. Whole Foods Market Inc. announced a new value-oriented concept targeted toward Millennial shoppers, touting it as “unlike anything that currently exists in the marketplace.”
> 
> In addition to the new store concept, the chain is on track to report its sixth consecutive year of record new store openings. On average, Whole Foods has opened 36 stores per quarter. Currently, the chain operates 420 stores and has another 114 in development. Long-term plans call for 1,200 stores nationwide.
> 
> One of those stores is located at the 186-acre mixed-use CityLine project in suburban Dallas. Whole Foods will anchor the initial 81,000-sq.-ft. phase of Regency Centers Corp.’s CityLine Market. The 40,000-sq.-ft. store is scheduled to open early next year.

[![Scott Prigge headshot](https://connect.regencycenters.com/hs-fs/file-3856422215-jpg/blog-files/prigge-scott-583x600.jpg?width=196&height=202&name=prigge-scott-583x600.jpg)](https://connect.regencycenters.com/hs-fs/file-3856422215-jpg/blog-files/prigge-scott-583x600.jpg)The shift in focus to the fresh, convenient and organic has been a large movement,” says Scott Prigge, senior vice president of national property operations for Regency Centers. “We try to find the best grocer to fit the lifestyles and needs of the different communities. There isn’t a cookie-cutter or one-size-fits-all model for finding that perfect fit, but as customer preferences and tastes change, then so will the grocers and what they are offering.”

[Click here](http://nreionline.com/retail/new-whole-foods-concept-joins-crowded-grocery-sector) to view the article, 'New Whole Foods Concept Joins Crowded Grocery Sector',  
published by the *National Real Estate Investor*.

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