--- title: Fresh Look Stories - Merchandising ModernRoots description: Wayzata, MN is home to natural health and beauty shop, Modern Roots. image: http://connect.regencycenters.com/hubfs/ModernRootsInterior.jpg --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # Fresh Look Stories - Merchandising ModernRoots [Caron Streibich](https://connect.regencycenters.com/blog/author/caron-streibich) December 6, 2017 - [Tweet](https://twitter.com/share) Walk into [ModernRoots](https://www.modernroots.org/store/c1/Featured_Products.html) and prepare your senses for a pleasing range of natural scents: you’ll find everything from refreshing grapefruit and aloe face mist and clementine soap to soothing lemon eucalyptus laundry detergent and neroli beard balm. Each of these natural products is handcrafted with a purpose — the magnesium balm is said to help alleviate headaches and the mushroom-derived chaga eye cream serum helps fight wrinkles and serves as a plumping agent. ModernRoots' 1,100-square-foot shop opened in August 2017 at Wayzata, MN's [Colonial Square](https://www.regencycenters.com/property/detail/90056/Colonial-Square) shopping center. Anchored by upscale supermarket [Lunds & Byerlys](https://lundsandbyerlys.com/), the center recently underwent a façade improvement and received several [enhancements](https://connect.regencycenters.com/blog/colonial-square-shopping-center-a-2015-starr-recipient). ![Inside Modern Roots store with bath product displays on whitewashed wood wall](http://connect.regencycenters.com/hs-fs/hubfs/ModernRootsInterior.jpg?width=600&height=402&name=ModernRootsInterior.jpg "ModernRootsInterior.jpg")  > The location is founder and owner Meg DiMercurio’s third Minnesota outpost. She chose Colonial Square because it is in an area that “supports the local handmade marketplace” and is established. She also notes that the recent center facelift is visually appealing — like her product offerings.  > > ModernRoots' interior is modern farmhouse, and it utilizes old farming fixtures including chicken nesting boxes, chicken crates, pallets and feed troughs. “I grow 60% of the ingredients on my farm in Annandale, MN,” DiMercurio said. “My interior reflects the products I make with pictures of my farm animals worked into the rustic farm design — like goat's milk products including face cream, lotions, soaps and more.” ![Body care items on display in store with wood features and flooring](https://connect.regencycenters.com/hs-fs/hubfs/ModernRootsWall.jpg?width=600&height=450&name=ModernRootsWall.jpg "ModernRootsWall.jpg") Making products that are corn-, canola-, paraben- and phthalate-free is important to DiMercurio because her daughter was born with a severe skin disorder almost 10 years ago. After looking for products that were natural, she couldn't find them or they were extremely expensive. So she began developing skin care for her daughter herself — finding oil compositions that complimented each other, and blogging about her journey so others could follow the same blends that respond to skin cells. Responses to her blogs quickly poured in as people repeatedly inquired about where they could purchase the blends. And the rest is history. “I now produce more than 350 original products based on the acid mantle derm layer for high sensitivities, all while making the product fun and exciting for the general public,” DiMercurio explains. ![Modern Roots owner posing outside the storefront](https://connect.regencycenters.com/hubfs/ModernRoots-MegDiMercurio.jpg)*Meg DiMercurio outside of her ModernRoots outpost at Colonial Square in Wayzata, MN* Product offerings include natural handmade soaps and perfumes, sulfate-free laundry and cleaning supplies, lotions made from blended essential oils and natural ingredients, sun care products, natural deoderants, body butters and balms, lip and teeth care items, bath bombs, facial care and beyond. ![Shelves of body care items on display in ModernRoots](https://connect.regencycenters.com/hubfs/ModernRoots-BeautyOfferings.jpg) For more about the shop, see Minneapolis-St. Paul Magazine's [write up](http://mspmag.com/shop-and-style/ali-shops/you-should-shop-modernroots/) or ModernRoots' [Facebook page.](https://www.facebook.com/ModernRoots.org/)   ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jul 18 Regency's Dunwoody Village Transforms Into a Vibrant Outdoor Hub](https://connect.regencycenters.com/blog/the-dunwoody-village-transformation-into-a-vibrant-outdoor-hub) [Jun 15 Corbin's Corner Shopping Center Transforms with Modern Upgrades](https://connect.regencycenters.com/blog/corbins-corner-transforms-with-modern-upgrades) [Jun 08 Regency’s Latest Placemaking Efforts Enhance Shopping Centers Nationwide](https://connect.regencycenters.com/blog/regency-placemaking-shopping-centers-nationwide) [Dec 14 Regency Centers Acquires The Longmeadow Shops in Massachusetts](https://connect.regencycenters.com/blog/regency-centers-acquires-the-longmeadow-shops) [Oct 26 Fresh Flavors Arrive at Regency’s Serramonte Center in Daly City, CA](https://connect.regencycenters.com/blog/fresh-flavors-at-serramonte-center-daly-city-ca) [Aug 31 Five New Preston Oaks Merchants Signal Milestone After Years-Long Rebuild](https://connect.regencycenters.com/blog/five-new-preston-oaks-merchants-dallas-tx) [May 14 Regency Centers Earns 18th Consecutive First Coast Healthiest Companies Award](https://connect.regencycenters.com/blog/18th-first-coast-healthiest-companies-award) [Feb 05 Regency Centers Announces Lone Tree Village Development in Colorado](https://connect.regencycenters.com/blog/regency-centers-announces-lone-tree-village-a-king-soopers-anchored-retail-destination-serving-the-ridgegate-community) [Jan 29 Regency Centers Acquires Mount Sinai Shopping Center in Long Island](https://connect.regencycenters.com/blog/mount-sinai-shopping-center-in-long-island) [Aug 11 Golden Veterinary Care Voted MN's Best at Regency's Colonial Square](https://connect.regencycenters.com/blog/golden-vet-care-voted-mns-best-colonial-square) [Dec 11 Fresh Look Stories, Fall 2017](https://connect.regencycenters.com/blog/fresh-look-stories-fall-2017) [Aug 11 Golden Veterinary Care Voted MN's Best at Regency's Colonial Square](https://connect.regencycenters.com/blog/golden-vet-care-voted-mns-best-colonial-square) [Dec 11 Fresh Look Stories, Fall 2017](https://connect.regencycenters.com/blog/fresh-look-stories-fall-2017) [Dec 12 Local Raleigh Merchant Beauty Co. Celebrates its Arrival at Midtown East](https://connect.regencycenters.com/blog/beauty-co.-joins-midtown-east-in-raleigh-nc) [Nov 28 New Boutique Studio WTHN is the Drybar of Acupuncture](https://connect.regencycenters.com/blog/boutique-studio-wthn-is-the-new-drybar-of-acupuncture) [Nov 06 Clean Beauty Company Follian Invading Brick-and-Mortar Retail](https://connect.regencycenters.com/blog/clean-beauty-brand-follian-invades-the-physical-retail-space) [Dec 11 Fresh Look Stories, Fall 2017](https://connect.regencycenters.com/blog/fresh-look-stories-fall-2017) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/ModernRootsInterior.jpg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Caron Streibich", "url" : "https://connect.regencycenters.com/blog/author/caron-streibich" }, "dateModified" : "2025-01-21T18:29:05.993Z", "datePublished" : "2017-12-06T15:00:00.000Z", "headline" : "Fresh Look Stories - Merchandising ModernRoots", "image" : [ "//connect.regencycenters.com/hubfs/ModernRootsInterior.jpg" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/fresh-look-stories-merchandising-modernroots-colonialsquare-wayzata", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```