Online athleisure retailer Fabletics planning 100 more stores

Fabletics, the athleisure apparel company co-founded by actor Kate Hudson, has plans to open as many as 100 stores over the next three to five years, Forbes reports.


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Dive Brief:

  • The retailer will open its seventh store in the Minneapolis-based Mall of America. This past summer, the company opened five stores in five malls operated by General Growth Properties and a sixth in Westfield’s new Village in Topanga mall in California. 
  • Fabletics, owned by parent company JustFab, does well when its stores are close to athleisure retailers like Lululemon and Gap-owned Athleta, which offer similar apparel at higher price points, cofounder and co-CEO Adam Goldenberg told Forbes.

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