--- title: How Pop-Up Events Can Supplement Your Retail Strategy description: Pop-up events are a powerful retail marketing tactic, and as a strategy, they work for brands of all shapes and sizes. image: https://connect.regencycenters.com/hubfs/Burst.IMG.Pop-Up.png --- - [Home](https://www.regencycenters.com/) - [Properties](https://connect.regencycenters.com/properties) - [In Development](https://connect.regencycenters.com/in-development) - [Regency](https://connect.regencycenters.com/regency) - [Contact](https://connect.regencycenters.com/contact) - [Investors](http://investors.regencycenters.com) - [Tenants](https://connect.regencycenters.com/tenants) - [Blog](https://connect.regencycenters.com/blog) - [Corporate Responsibility](https://www.regencycenters.com/corporate-responsibility) - [Leadership](https://www.regencycenters.com/leadership) - [Investors](http://investors.regencycenters.com) - [Tenants](https://www.regencycenters.com/tenants) - [Careers](https://www.regencycenters.com/regency/careers) [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://www.regencycenters.com/) [![Search](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-search.svg) Properties](https://www.regencycenters.com/properties) ![Menu](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/icon-menu.svg) Menu - [Properties](https://www.regencycenters.com/properties) - [In Development](https://www.regencycenters.com/in-development) - [Regency](https://www.regencycenters.com/regency) - [Contact](https://www.regencycenters.com/contact) Search - [Inside Regency](https://connect.regencycenters.com/blog/topic/inside-regency) - [News Releases](https://connect.regencycenters.com/blog/topic/news-releases) - [Retailer News](https://connect.regencycenters.com/blog/topic/retailer-news) # How Pop-Up Events Can Supplement Your Retail Strategy [Victoria Greene](https://connect.regencycenters.com/blog/author/victoria-greene) May 16, 2018 - [Tweet](https://twitter.com/share) ![Young woman shopping in store looking at rack of clothing](https://connect.regencycenters.com/hs-fs/hubfs/Burst.IMG.Pop-Up.png?width=941&name=Burst.IMG.Pop-Up.png) The online retail industry’s fascination with the pop-up continues as we enter a new era of “clicks and mortar” pioneered by big ecommerce players like Amazon, Warby Parker, and Blue Apron. [Pop-up events](https://www.eventmobi.com/blog/organizing-pop-event-4-keys-success/) are a powerful retail marketing tactic, and as a strategy, they work for brands of all shapes and sizes. **Diversify with a new revenue stream** If you’re an ecommerce merchant, you might be getting itchy feet. You want to build on your success, and the natural step is to take your product out onto the high street. A pop-up shop provides everything you’d get with a brick-and-mortar store, but without the [commitment or cost](https://www.shopkeep.com/blog/how-much-does-it-cost-to-start-a-retail-store). Pop-ups aren’t only for online retailers. If your physical store has gone from strength to strength, you might be looking to expand your operation. A pop-up is perfect for testing a new location without the financial commitment. **Seasonal stores for steady profits** From Christmas sweaters to festival gear, there are a lot of businesses where sales only really peak during certain seasons. Why not maximize your seasonal sales by running a pop-up? You can take advantage of in-store shoppers to sell your goods, and then temporarily close or move online in the off season. **Engage with customers face-to-face** Whatever business you run, you know the importance of [engaging with your customers face-to-face](https://www.outboundengine.com/blog/engage-your-customers-in-meaningful-conversation/). While online shopping provides a quick, easy way to buy products, consumers rarely get to try before they by. With a pop-up, your customer can walk in and experience your product in the flesh, a sure-fire way to reel in prospective buyers. And pop-ups can boost sales for brick-and-mortar operations. If you’re debuting a new product and want to create buzz around it, a temporary store makes for the perfect stage for its debut. **Boost your brand awareness** It can be a struggle to get your brand seen amidst the sea of retailers out there, but a pop-up in the right area will get you seen by a whole segment of new customers. [Hutch LA](https://www.hutchla.com/), a [Shopify ecommerce](https://www.shopify.com/online-store) store, created huge buzz for their brand with a one-day pop-up in Los Angeles. They brought in bands, artists, and a t-shirt printing crew, and created an unforgettable experience for their customers. ![Front page of Hutch LA with different sections for products and images of models in merchandise](https://connect.regencycenters.com/hs-fs/hubfs/LA.IMG.Pop-up.png?width=600&name=LA.IMG.Pop-up.png)*Photo courtesy of Hutch LA* Good brand awareness will last long after your pop-up store has closed, and you’ll feel the benefits in your engagement and sales figures. **Educate and engage new customers** If you’re selling a product that’s a little more niche than your usual high street fare, then you might struggle to see those sales. Bringing it to the street is a great way to provide demonstrations and free samples of a new product. Letting customers try it for themselves creates a desire for something, especially when conducted in an exciting and dynamic way. Running a pop-up store can be challenging, but it’s an exciting chance to ramp up your retail strategy. Whether you’re a seasonal store, an ecommerce venture or you just want to boost your brand awareness, a pop-up store might just be the right move for your business.  *Top photo courtesy of Burst* ##### Connect With Us [Join Our Mailing List](https://www.regencycenters.com/connect-with-us/)  > [Explore Our Markets](https://www.regencycenters.com/properties/our-markets)  > [Find a Space For Your Place](https://www.regencycenters.com/properties)  > ##### Related Stories [Jun 27 Three Key Benefits of Instagram Influencer Marketing](https://connect.regencycenters.com/blog/three-key-benefits-of-instagram-influencer-marketing) [Apr 25 See Why Men's Luxury Brand Ledbury Expanded from Digital to Brick-and-Mortar](https://connect.regencycenters.com/blog/mens-luxury-brand-ludbury-expanded-into-physical-retail-space) [Oct 03 A Look at How the Sears Business Model Inspired the Warby Parker Brand](https://connect.regencycenters.com/blog/a-look-at-how-the-sears-business-model-inspired-the-warby-parker-brand) [Aug 28 Online Mattress Retailer, Casper, Announces 200 Brick-and-Mortar Locations](https://connect.regencycenters.com/blog/online-mattress-retailer-casper-announces-expansion-to-brick-and-mortar) [Jan 04 Google and Amazon Host Pop-Up Events at Regency’s 101 7th Avenue in NYC](https://connect.regencycenters.com/blog/google-amazon-pop-up-events-regencys-101-7th-avenue-nyc) [Jan 04 Regency's Ballard Blocks Hosts Community Donation Drive in Seattle, WA](https://connect.regencycenters.com/blog/ballard-blocks-community-donation-drive) [Jan 16 Britney Spears Pop-Up Experience Coming to LA's Town and Country](https://connect.regencycenters.com/blog/town-country-the-zone-britney-spears-los-angeles) Subscribe [![Regency Centers](https://www.regencycenters.com/ResourcePackages/Regency/assets/dist/images/regency-centers.svg)](https://connect.regencycenters.com/) - [Careers](https://www.regencycenters.com/regency/careers) - [Investors](http://investors.regencycenters.com/) - [News](http://investors.regencycenters.com/news-releases) - [Fresh Look](https://www.regencycenters.com/regency/fresh-look) - [Tenants](https://www.regencycenters.com/tenants) - [Contact](https://www.regencycenters.com/contact) [Find a Property](https://www.regencycenters.com/properties) [Leasing Agent](https://www.regencycenters.com/contact) ![Reg Listed NYSE](https://connect.regencycenters.com/hubfs/blog2018/images/stock-ticker.svg) [Regency Centers Facebook](https://www.facebook.com/RegencyCenters) [Regency Centers Twitter](https://twitter.com/RegencyCenters) [Regency Centers Instagram](https://www.instagram.com/regencycenters/) [Regency Centers LinkedIn](https://www.linkedin.com/company/regency-centers/) MEMBER **S&P 500** Regency Centers is a preeminent national owner, operator, and developer of shopping centers located in suburban trade areas with compelling demographics. ©2026 Regency Centers [Terms of Service](https://www.regencycenters.com/terms-of-service) [Privacy Policy](https://www.regencycenters.com/privacy-policy) Cookie Settings ![Quantcast](https://pixel.quantserve.com/pixel/p-XHwFJLhjBpfmt.gif) ![](https://connect.regencycenters.com/hubfs/Burst.IMG.Pop-Up.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Victoria Greene", "url" : "https://connect.regencycenters.com/blog/author/victoria-greene" }, "dateModified" : "2025-01-28T15:31:20.091Z", "datePublished" : "2018-05-16T12:52:33.000Z", "headline" : "How Pop-Up Events Can Supplement Your Retail Strategy", "image" : [ "https://connect.regencycenters.com/hubfs/Burst.IMG.Pop-Up.png" ], "mainEntityOfPage" : { "@id" : "https://connect.regencycenters.com/blog/pop-up-shops-can-supplement-your-retail-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "/hs/hsstatic/content_shared_assets/static-1.4081/img/vast.png" }, "name" : "Regency Centers" } } ```